It's Mar-KET-Oh, not Market-OH!
April 22, 2016
It's Mar-KET-Oh, not Market-OH!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Spark
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Prior to jb&co, I was introduced to Marketo as it was in use by my former employer; when I came on board they handed the Marketo reigns over to me to administer. I became fluent in Marketo and am now a super-user. I advise clients who have Marketo how to maximize the MAS for their audience, to create thoughtful, timely campaigns to targeted, segmented lists. I also help clients structure their campaigns in Marketo and help them with the analytics as well.
Pros
- Support: The community is a great place to find answers; at the same time, if you need 1:1 assistance with an issue, the support team is nothing but professional, prompt and pleasing to work with. I'm a big fan of the Marketo Support Team!
- Delegating Marketo Certifications to super-users in order to continue spreading the advocacy of the MAS is brilliant.
- Differentiating itself from competitors by continuing to listen to customers and improve the UX.... Marketo is the BEST marketing automation platform on the planet.
Cons
- Step by step introductory content could be improved, to help someone green in the world of marketing automation really grasp the concept and thrive. There needs to be a better "plant the seed" moment for new Marketo users.
- Self-help search in the Community can be confusing, where results aren't relevant to the topic at hand.
I've used Eloqua, Act-On and Silverpop. I think the user experience and WYSIWYG tools are best in Marketo. And the customer support team is the absolute best in the industry.
Comments
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