Love Marketo!
April 20, 2016

Love Marketo!

Tessa Herns | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for weekly emails, primarily to promote webinars and conferences. It's used by the marketing department and as a lead generation tool.

Pros

  • Cloning campaigns
  • Webinars
  • Event promotion

Cons

  • Improve de-duplicating process
  • Sometimes it moves slowly
  • Glitches occur in the editing phase (for example, centering text looks centered before the preview, but in preview mode, objects are not centered).
MailChimp is better at offering a user friendly experience, however Marketo has more robust offerings.
Marketo is great for campaign management.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
2
Dynamic content
5
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
5
Triggered drip sequences
8
5.0
Lead nurturing automation
8
Lead scoring and grading
2
Data quality management
4
Automated sales alerts and tasks
6
6.0
Calendaring
2
Event/webinar marketing
10
6.0
Social sharing and campaigns
6
Social profile integration
6
6.0
Dashboards
7
Standard reports
5
Custom reports
6
6.8
API
7
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
7

Comments

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