Marketo - How does it stack up?
Updated June 30, 2017

Marketo - How does it stack up?

Chris Saporito | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is an all-in-one marketing automation solution here at Paycor. We currently use Marketo for email, web, events, webinars, nurture and so much more. Almost all of our revenue is being touched in one way or form through the use of Marketo. As we grow our organization we are able to scale that growth utilizing Marketo to do so.

Pros

  • Ease-of-use, Marketo is easy to pick up. From the Marketo University to the Community (Marketo Nation) of users eager to help troubleshoot or share best practices. Plenty of resources to become a Marketo expert.
  • Robust capabilities, Marketo has a great assortment of plugins to easily integration with your instance. Our tech stack continues to grow and Marketo makes it very simple to get those add-ons set up. Always new tech to add and new functionality to learn.

Cons

  • Our instance at times has showed some lag, especially with the sync to SFDC
  • Support, reaching out to support has not always been the best experience. Although, the community is a great resource to counter that.
Briefly used HubSpot in a past position and really enjoyed it. While HubSpot sparked my passion for marketing automation, Marketo has truly given me the ability to become and expert in the industry and grow professionally. The platform is robust and has unlimited potential.
Marketo is perfect for high growth companies. The ability to clone and scale is critical to hitting goals without breaking the bank to do so. We are running hundreds of campaigns through Marketo quarterly with two Marketo admins.

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
9.0
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
Reporting & Analytics ()
Not Rated
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9

Marketo Reliability

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