Litmus has helped us to effectively test our emails to deliver better performance and deliverability
February 28, 2023

Litmus has helped us to effectively test our emails to deliver better performance and deliverability

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus helps us to address the following business problems:
  • Enable us to conduct thorough testing of emails through previews & QA to ensure that design elements are rendering correctly across email clients, our emails are accessible, and that links are working.
  • Enable us to have deeper understanding of email recipient behaviour and engagement with content through analytics. The ability to provide accurate reporting on reliable opens, engagement and read time, as well as dark mode usage has helped provide a benchmark for our communications. It has also helped us to compare performance across our emails to identify which elements resonate with recipients most.

Pros

  • Previews & QA helps us to test rendering of emails across different clients and devices
  • Analytics provides detailed breakdown of reliable opens as well as engagement/ read time
  • Litmus insights helps us to stay on top of email trends and best practices

Cons

  • Tracking functionality not being able to differentiate between test and live emails for analytics
  • Litmus training/ seminars are live events and not suitable for overseas clients. Ideally there would be a mixture of on demand webinars as well as live training sessions.
  • Would help if litmus provided detailed benchmarks on industry average analytics eg based off all their clients in certain industries what trends are we seeing on read time/ email clients
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

No

Would you buy Litmus from Validity again?

Yes

Litmus has helped us as an organisation to ensure that the emails we send out to recipients are effective through advanced insights/ analytics and rendering the way we want it to across email clients and devices through testing. Without a dedicated email designer who knows how to use litmus, we are limited in the way we interact with litmus. We understand there's lots of other great features on litmus that we aren't using so it would help if there was more training on how to make the most of litmus for beginners through to advanced users.

Litmus from Validity Feature Ratings

Email & Online Marketing
8.5
Mobile optimization
10
Email deliverability reporting
7
Reporting & Analytics
8.5
Standard reports
10
Custom reports
7
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

Comments

More Reviews of Litmus from Validity

  1. Home
  2. Email Marketing Software
  3. Litmus from Validity Reviews
  4. User Review of Litmus from Validity