Great for development, analytics leave something to be desired
August 31, 2022

Great for development, analytics leave something to be desired

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus for email template development, testing, and deployment. litmus provides a far better and more robust solution than our ESP, both for template customization and platform testing. It would be better if there were more seamless integration between Litmus and Pardot, but the tracking code implementation is still useful, despite its cumbersome nature.

Pros

  • Platform testing
  • code preview
  • template modularity

Cons

  • Some platforms (particularly Samsung Mail) are not accurate
  • Better integration with Pardot so that it is truly seamless
  • Easier click to select tags
  • reduced testing time, less need to send from esp to individual devices
  • tracking code fairly easy to set up
  • shortened development time due to automatic browser update
Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics offering were more comprehensive. Were another package to offer more sophisticated analytical tools, it might be compelling enough to move to that platform

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Ease of use for non-coders to create emails without breaking the template. Excellent browser preview mode to see code changes as they are needed. Previews for mobile clients can be a bit clunky and sometimes the full render is not visible or appears as a grey box. Also, selecting and unselecting clients in the preview often do not work and clients need to be unselected multiple times to go away.

Litmus from Validity Feature Ratings

Email & Online Marketing
5.7
Ability to test dynamic content
10
Mobile optimization
5
Email deliverability reporting
2
Reporting & Analytics
3.5
Standard reports
4
Custom reports
3
Pre-Send Testing
7.5
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
6
Email Previews
9

Comments

  • Becca Gage | TrustRadius Reviewer
    Becca Gage
    (Vendor Representative) commented 4 years ago
    Hi, Thanks for your feedback. We appreciate you taking the time to leave a review and share your input on how we can improve our product. -Becca Gage, Customer Marketing at Litmus

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