Longtime Litmus user
August 19, 2022

Longtime Litmus user

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use it to test localized ongoing worldwide marketing campaigns out in various email clients and platform combinations. As each language varies in length and email apps change constantly, it helps decrease potential layout issues and display bugs. We also use it to increase deliverability and open rates by testing subject lines, pre-header text and spam filters.

Pros

  • Email client previews
  • Code analysis, flags mistakes
  • Flags potential email deliverability issues

Cons

  • Their built-in email templates may not always be up-to-date
  • Some email client previews tend to lag more than others
  • Adding analytics and spam testing can be a long process if your account isn't enterprise level
  • saved time troubleshooting various Microsoft Outlook bugs
  • helped improve deliverability by flagging spam and sender reputation issues
  • get more detailed analytics like email client share and engagement by adding Litmus tracking to sends

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Litmus is great for testing new email templates and layouts and troubleshooting issues with certain email clients (mostly Microsoft Outlook for Windows in our case). It has saved so much time troubleshooting Outlook quirks over the years. I can't think of a reason not to try it as an email marketer/developer.

Litmus from Validity Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
9
Email deliverability reporting
10
Standard reports
8
Custom reports
Not Rated
URL Validation
10
Link Tracking
9
Spam Testing
10
Email Previews
10

Litmus Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No, we don't have the email volume to justify that expenditure.

Comments

  • Becca Gage | TrustRadius Reviewer
    Hi, So glad to hear that you've found Litmus to be so helpful for testing your marketing campaigns and keeping deliverability rates strong. Keep up the great work! -Becca Gage, Customer Marketing at Litmus

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