Item: Litmus from Validity
Rating: 8
Author: Katie Zeff

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We primarily use Litmus for quality assurance purposes with our marketing emails. Beyond that, it allows us to be innovative. Litmus builder helps us develop custom-coded modules when we want to test out animated, interactive, dynamic, and personalized elements. The education and networking that Litmus facilitates within the email marketing community with webinars, forums, and annual Litmus Live events is where we see real value.

Pros and Cons

Pros

Grid layout in the Litmus builder
Education
User insights on email platforms, devices, locations

Cons

The folder structure of the new Litmus is more challenging to keep organized

Return on Investment

Saved time by helping us prioritize marketshare per device and per esp

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

Litmus is well-suited to organizations that custom code every email and want a built-in workflow management tool. Litmus is less valuable if you're already using a WYSIWYG email builder and that's all you want out of life.

Litmus from Validity Feature Ratings

Comments

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Becca Gage
(Vendor Representative) commented 4 years ago
Hi Katie, Thank you so much for your review! We're so happy to hear that you've had a positive experience utilizing Litmus in streamlining your QA process. 200+ emails is quite the volume, I'm so glad you were able to lean on Litmus to get the job done quick and efficiently. Keep up the awesome work! -Becca Gage, Customer Marketing at Litmus

Litmus for Life!