Litmus is key in email proofing and QAing
May 10, 2020

Litmus is key in email proofing and QAing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is key in email campaign QAing and testing. We also use the analytics section for email engagement statistics.

Pros

  • QAing and proofing
  • Analytics
  • Email previews

Cons

  • User-friendly interface
  • Expanded analytics.
  • Share functionality of analytics & proofs.
  • Time saved in QAing.
  • Helps error proof our campaigns.
  • Gives insight into email readability.
Litmus is well-suited for email campaign management, testing, QAing, and proofing. It is less appropriate to fully rely on Litmus for email engagement statistics. It is only supplementary to your email marketing platform insights.

Litmus from Validity Feature Ratings

Email & Online Marketing
10.0
Mobile optimization
10
Reporting & Analytics
4.0
Standard reports
6
Custom reports
2
Pre-Send Testing
5.0
URL Validation
2
Link Tracking
2
Spam Testing
6
Email Previews
10

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