Item: Demandbase One
Rating: 8
Author: Verified User

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

I use InsideView to preliminarily qualify a company before I call into the account. I make sure that I have the correct number and website, as well as that I'm calling into an account with the appropriate revenue range and employee count range. The free trial version is used by most of the folks here on the sales floor.

Pros and Cons

Pros

Accurate, Basic Account Information
News and Insights
Quality Industry Information

Cons

Relevant Contacts
More Information Available to Free Trial Users
Additional Pertinent Information

Return on Investment

I don't invest any resources into InsideView so this question is not applicable to me.

Alternatives Considered

ZoomInfo

ZoomInfo specifically comes to mind as it has more accurate contacts. I like using both in conjunction with respect to my day to day activities, but I trust the names of contacts/leads within the org better on ZoomInfo. InsideView could learn a lot from their competitors, specifically ZoomInfo. Just food for thought.

Other Software Used

LinkedIn Sales Navigator, ZoomInfo

Likelihood to Recommend

If you're utilizing InsideView for basic account qualification needs, it is a really fast, powerful and effective tool. In my opinion, you can't rely on it for much more than that. I think the company needs to invest more resources in getting correct lead information and maybe insights into variables like financial strength (credit) and revenue growth.

Comments

Please log in to join the conversation

Strong, but room for growth.

Software Version