Best translation of AI into Business Analytics
March 20, 2024

Best translation of AI into Business Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Analysis Studio

Overall Satisfaction with IBM Cognos Analytics

Being in the video production industry, we have a lot of bulky data relating to audience engagement of a video on a particular digital platform. IBM Cognos Analytics provides us AI driven data analytics which helps us identify which category of audience has engaged the most, and also helps us bucket the audiences into age groups, demographics, etc. It helps us extract useful information out of the bulky data that is scraped.

Pros

  • Great dashboard
  • Understands prompts reasonably well
  • Amazing charts
  • Decent speed

Cons

  • Procedure to add data import file can be confusing at times
  • UI feels outdated
  • Increased client conversion by about 20%
  • Effective marketing strategy for our clients

Do you think IBM Cognos Analytics delivers good value for the price?

Yes

Are you happy with IBM Cognos Analytics's feature set?

Yes

Did IBM Cognos Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of IBM Cognos Analytics go as expected?

Yes

Would you buy IBM Cognos Analytics again?

Yes

IBM Cognos Analytics is pretty well suited to work on bulky data set, from which a specific set of information needs to be extracted.
Works really well for us for assessing and analysing audience engagement on various social platforms like Instagram, YouTube, X, etc. and helps us guide our clients on efficient marketing strategy.

IBM Cognos Analytics Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
7.7
Pixel Perfect reports
7
Customizable dashboards
9
Report Formatting Templates
7
9.0
Drill-down analysis
10
Formatting capabilities
8
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
9
8.5
Publish to PDF
8
Report Delivery Scheduling
9
9.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
9
Predictive Analytics
9
Pattern Recognition and Data Mining
10
7.4
Multi-User Support (named login)
8
Role-Based Security Model
8
Multiple Access Permission Levels (Create, Read, Delete)
8
Report-Level Access Control
5
Single Sign-On (SSO)
8
7.3
Responsive Design for Web Access
7
Mobile Application
8
Dashboard / Report / Visualization Interactivity on Mobile
7
7.5
REST API
8
Javascript API
7

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