Decent for big budgets, expensive for most businesses and makers

It's honestly a solid tool if you're working with a big company and have a huge marketing budget and portfolio of efforts to manage, but for individual and small makers and businesses, I feel it's both too expensive and overkill.

Their customer service offerings (for me, as a client) weren't great, and I may have stayed with them longer had they been more communicative about changes to the service, and the outages and glitches they periodically suffered—but mileage may vary with this, as many companies of this kind tend to provide better service to higher-tier clients.

Hootsuite was pretty easy to set up, despite the complex set of tools, and I didn't have any significant issues with it. There were periodic issues with the browser plugin, which required reinstalls, but even that wasn't the end of the world (and it's something I've experienced with comparable tools, too).

In my opinion, they did decently well until they completely changed their pricing tiers essentially overnight, dramatically raising prices and pushing out smaller businesses. After that, couldn't get in touch with customer service.