Using Hootsuite as a non profit
Updated August 24, 2023

Using Hootsuite as a non profit

Paris Elizia Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I use Hootsuite to schedule the Twitter posts for the organization. It allows me to get social media out of the way so I can focus on other more pressing jobs. I like the fact it allows you to shorten links as well as add alt text meaning.It saves me time and allows me to put more time into other tasks.

Pros

  • Nice format.
  • Easy to use.
  • Compatible with multiple social media platforms.
  • Loads of free gifs and images available to use.

Cons

  • Adding more on the free version.
  • Free pro accounts for charities.
  • Bigger box for alt text as text gets lost.
  • More engagement on Twitter from regular posts.
  • Ease of use.
  • Shared how to use it with other organisations.
  • Saved time.
It is simple to use and has a very nice layout which is appealing. It has multiple uses and helps our charity to be more effective.
I use Meta Business Suite to schedule posts for Facebook and Instagram as it is free to use and there is no restriction on how many posts can be scheduled. It also shows analytics of how well posts are doing, optimal posting times and who our audience consists. I do like how I can write one post and it will be posted on both platforms simultaneously. Meta Business Suite is more affordable for us as a charity than it would be to pay for Hootsuite pro.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is useful if you are managing multiple social media accounts and want to manage your posts in one place. Also, it's good for people who don't have much time so having them posting in the background will be beneficial. Hootsuite may be less appropriate for people whose sole job is running one social media account.

Hootsuite Feature Ratings

8.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
8.5
Content planning and scheduling
8
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
9
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
8
9.0
Twitter
9
Facebook
Not Rated
LinkedIn
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
9.0
Role-based user permissions & privileges
Not Rated
Mobile access
9

Hootsuite ROI and Support

Hootsuite Support

I know it is widely used and is a great tool so has a lot of support. As I previously stated I think it needs to be pushed out to nonprofit organizations for free in order to help them manage and grow their social media platforms as many do not have the budget for a marketing person never mind a subscription on top of that.

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