Item: Gong
Rating: 10
Author: Verified User

Overall Satisfaction with Gong

Use Cases and Deployment Scope

As marketers, we are always trying to gain firsthand insights into sales conversations so we can improve our marketing efforts and align our marketing messaging with the language that our Ideal Customer Profile (ICP) uses. Gong has allowed us to do this. Gong puts our marketing team "in the room" and gives us a front-row seat for every sales call. After listening to just a handful of sales calls, we were able to refresh the language on some of our core landing pages based on how our prospects described the problems they faced with booking appointments. We immediately saw a noticeable increase in conversion rates.

Pros and Cons

Pros

Conversation insights:
Ability to save snippets of conversations to come back to rather than watch the full call again.
Share calls and snippets of conversations to colleagues:
Categories conversations and snippets into folders so you can go back and review a bank of examples quickly. This has been particularly helpful when examining the types of language our prospects use, allowing us to go back and improve our marketing copy.

Cons

Searching for specific conversations:
Being able to differentiate between sales calls easily, client calls, and internal calls (However, this might be an issue on our end on how we are using the tool).

Return on Investment

It has helped increase the conversion rate of our website by drawing insights from conversations and translating them into marketing copy that better aligns with the language our target audience uses.
No tangible impact has been noted yet, but we are now utilizing these insights to enhance our sales collateral, which will hopefully lead to a positive impact on deal velocity and closed won revenue. While at the same time, reduce the number of deals moving to closed lost.

Usability

To my point earlier on, how quickly and simply it is to set up and start getting qualitative data as soon as the sales calls begin coming in. It's also great to search for specific keywords and crop conversations.

Alternatives Considered

NA.

Key Insights

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

I wasn't involved with the implementation phase

Would you buy Gong again?

Yes

Other Software Used

HubSpot CRM, Dealfront, HubSpot Marketing Hub

Likelihood to Recommend

From a marketing point of view, the scenario that Gong is well-suited for is providing marketing with first-hand, qualitative insights into its target audience quickly and in abundance (dependent on the number of calls sales are having with prospects). Often, marketers lack access to sufficient qualitative data, and obtaining it can be a lengthy and arduous process (e.g., sourcing clients for interviews, ensuring participants accurately complete surveys, etc.). Gong is simple to set up and start collecting this data immediately. And because of the situation in which the conversation is happening (e.g., a sales call), you can gain genuine, honest insights to understand your audience better.

Gong Feature Ratings

Comments

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Gong puts marketing in the room and gives them a front-row seat to real sales conversations.