Gong - It's a game changer for all the right reasons

Gong was easy to integrate into our current tech stack and was flexible in allowing us to align it to our current process, so no big overhaul or process change was needed. This was made possible by the fantastic CSM and onboarding team, who had a clear plan of how to onboard Gong and how it would impact our organisation. They kept us on track throughout the process and ensured we had the key stakeholders bought in. The after go live process has also been of high quality, and our relationship with Gong is more like a partnership.

Gong works really well for ramping up the onboarding time of new hires. It gives the team a chance to review a variety of calls but also allows for lots of self-learning. We have reduced our ramp-up time to 1-2 months which is important to ensure we don't create a revenue gap. Opportunity management, we now have key insights into how our opportunities are progressing, and we can overlay the skills of the salespeople with the technology. This gives us clear indications as to how we can manage each opp and improve our sales to win rates and reduce sales cycle because we know what good looks like. Brand awareness is key to any business. With Gong, we can track keywords and phrases or monitor the success of a campaign by tracking if prospects and customers are talking to us about it. This allows us to quickly improve or pivot messaging.