Facts
Updated April 30, 2025

Facts

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Previously it was challenging to identify the right companies and prospects due to the large volume available. Understand new trends / interests of company that might be keen in company's solution. Identify departments / stakeholders that are interested in different products. It helps to narrow the scope of prospecting, allowing more targeted outreach which increase overall pipeline.

Pros

  • Provide company insights
  • Provide certain targeted contacts
  • Provide fresh overview

Cons

  • Some insights are ambiguous
  • Some keywords are inaccurate to indicate prospects interest
  • Missing contacts
  • Save Time by 10%
  • Provide more ideas, building more pipelines
Was not involved in the buying journey, not too sure how it works.
Was not involved in the buying journey, not too sure how it works.
Was not involved in the buying journey, not too sure how it works.
Was not involved in the buying journey, not too sure how it works.
Provided more insights on particular prospect and what they are interested in. Afterwards, provided certain personas / leads for gather insights on who might be keen. It has been helpful during prospecting. However, it could be further improve for certain insights, as some are really just aggregated data and unable to identify.
It's helpful but not all insights are relevant. Some prospects have already been engaged or enter as leads for inbound. It do no necessarily benefit an outbound role but this tool is mostly utilized by the outbound team. It could be better to make contacts more "pin-point" rather than super generic.
I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of people in each organization, which is crucial. Demandbase One helps with identifying who are those.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

No

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

No

When planning for transactional campaigns and understand which industries / companies that would be applicable, Demandbase One works really well. Additionally when running out of idea to prospect or have campaign on, Demandbase One works well too. However in the event of targeted / strategic campaign, Demandbase One don't really work due to the nature of insights.

Demandbase One Feature Ratings

7.0
Automated workflow & orchestration
7
4.3
3rd party intent signals
7
Downstream intent signals
2
Account identification
4
6.7
Standard visitor segmentation
8
Behavioral visitor segmentation
7
ABM sales intelligence
5
5.5
Automated routing and prioritization
8
Customer interaction histories
6
Personalization
4
Engagement data tracking
4
4.4
Ad campaign creation
4
Display advertising
4
Contextual advertising
4
Social advertising
4
Ad reporting and analytics
6

Using Demandbase One

20 - The outbound sales organization as well as the sales team.
The outbound sales organization as well as the sales team.
The outbound sales organization as well as the sales team.
The outbound sales organization as well as the sales team.
The outbound sales organization as well as the sales team.
5 - They provide access to demandbase one, provide webinar session to educate users. They provide access to demandbase one, provide webinar session to educate users. They provide access to demandbase one, provide webinar session to educate users. They provide access to demandbase one, provide webinar session to educate users.
They provide access to demandbase one, provide webinar session to educate users.
  • Prospecting
  • Building Pipe
  • Closing Sales
  • Reach out to larger pool of prospects
  • Reach out to similar industries
  • Identify certain keywords
  • Dive deeper
  • Use it more frequently
Not involved in the renewal process, instruction is from HQ level hence neutral.Not involved in the renewal process, instruction is from HQ level hence neutral.Not involved in the renewal process, instruction is from HQ level hence neutral.Not involved in the renewal process, instruction is from HQ level hence neutral.Not involved in the renewal process, instruction is from HQ level hence neutral.

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