Demandbase One- A must have in Sales
April 24, 2025

Demandbase One- A must have in Sales

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Demandbase One is great for helping our team narrow in on relevant topics for outreach and to help us prioritize what accounts/contacts to focus on when they are most active. I use the Slack notifications to keep me on track during the week and to remind me of which additional accounts I should be contacting outside of my normal sprint process. I love the location feature where it highlights where majority of the contacts searching items about your comapny are located. This makes it easy to narrow in on who may be potentially interested. I also use the Sales Dashboard narrowed in on all of my CRM accounts to highlight all recent leads, most engaged accounts, newly engaged contacts, accounts with high buyer intent and the Firmographics view to highlight which accounts have the highest revenue and are interacting with us.

Pros

  • Web Page Read Notification: Info on what accounts are looking at daily
  • Lead page overview
  • Locations where key contacts/accounts are active
  • Sales Dashboard overview with your CRM accounts - great pulse check on the health of your book of business

Cons

  • Can be hard to navigate sometimes - i can't always find the view I am looking for but after sifting around I will
  • Can be hard to tell timeline on some of the notifications we get
  • Wish there were more notifications showing us who is interacting with us
  • Faster mean time to connect with customers
  • Better received outreach because its relevant to what they're searching
  • Better understanding of where to spend my time
8 - great once you get used to it. Kinda confusing at first but then you pick it up. Having used it for over a year now its easy to navigate but particularly struggled with Site Analytics and Intent pages and navigating those details at first. Can't live without this solution now for PG efforts.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

I enjoy using it for my outreach because it keeps me on top of any and all active accounts, even if they are not Tier 1 or 2. We are getting notifications from every account which is helpful to avoid skipping a beat.

Cant imagine PG or operating without this at this point. These insights are invaluable and largely effective in helping us target accounts we may have otherwise missed because they aren't top tier or aren't in a current sprint.

Demandbase One Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
10
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
Standard visitor segmentation
8
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
6
Customer interaction histories
10
Personalization
9
Engagement data tracking
8
Not Rated
Ad campaign creation
Not Rated
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
Not Rated

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