Item: Demandbase One
Rating: 8
Author: Verified User

Overall Satisfaction with Demandbase One

Use Cases and Deployment Scope

Very efficient for pipeline generation and to understand the trends of the market per prospect / per industries. You can personalise it, choosing your own keywords or industries you want to follow.

Pros and Cons

Pros

The newsletter every Monday morning
The details per company and per contacts
The personalised settings so that you have the vision on your scope only

Cons

I think it is not always easy to use it, I would improve the ergonomic
The fact that they use only existing contacts in the software - and not new contacts

Return on Investment

For sure generated some pipeline efficiently and some opportunities closed

Usability

Very good but the ergonomic could be improved.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

Well suited: Efficient outbound, contacting selected companies showing interest and on some topics where they specifically showed interests.
Less appropriate: Doesn't always filter the title --> I have many students from university working on these topics and Demandbase One shows me them like very interested. But the persona is not relevant for my organization.

Demandbase One Feature Ratings

Comments

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Recommended especially for efficient pipeline generation

Software Version