Item: Braze
Rating: 9
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze to communicate with our audience, Braze allows us to segment the messages based on customer attributes or events that users do in the app, with that segmentations we are able to create campaigns and canvases using all CRM channels (In-apps, emails, push notifications, content cards, etc.) in a really smooth way.

Pros and Cons

Pros

Customer segmentation
Drag & drop editor for all channels
Canvas orchestration

Cons

Reporting in-platform
Languages management when creating the content
Predictive models

Return on Investment

Customer engagement improvement
Customer satisfaction improvement
Churn reduction

Usability

Braze has a wide variety of easy to use potential integrations, from Facebook, to Google, WhatsApp, Accuweather, etc. And the list keeps growing. They also provide support to onboard the teams on this integrations, specially when they are new, like WhatsApp was one year ago. We're satisfied with the support they provide

Customer Impact

Braze has helped us to improve our acquisition strategies, as we have been able to AB test different activation tactics. Similar case with retention and engagement, we have been able to nurture Braze with data science predictive models; with that info we have tested the best approaches to reach those objectives

Alternatives Considered

Braze offers superior ease of use, setup, and administration compared to Selligent, with higher user satisfaction ratings. Its robust cross-channel messaging and real-time data capabilities enable personalized customer engagement, leading to increased revenue and customer lifetime value.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Likelihood to Recommend

Braze is a really good tool for stablished businesses who have some technical support to maintain such tool. It's easy to manage for marketers, but it's preferable to have technical peers in the team, specially for the set-up and the maintenance. For small businesses or early stage companies I would recommend simpler tools.

Comments

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Excellent tool for marketers