Very powerful and easy to understand
April 25, 2023

Very powerful and easy to understand

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

I create smart and automized email campaigns mostly targeted at customer relationship management with Bloomreach Engagement. Being a utilities company we are legally obligated to send certain emails to all our customers, which means deliverability is a big focus for us. It's all about reaching the right customer at the right time so they always know what's going on with their utilities. Bloomreach Engagement is a great tool in achieving this.

Pros

  • Easy to use interface for all types of users, beginner or advanced.
  • Making complicated segmentations within the database.
  • Good visual editor for emails.
  • Ease of building automation flows

Cons

  • Customer profiles and events can be difficult to navigate
  • Creating a report of your own could be made easier
  • When duplicating a scenario or email all custom settings are reset
  • You cannot add an attachment to an email sent within Bloomreach
  • Better deliverability
  • Less email complaints
  • Better open rate
The support that Bloomreach offers is second to none. Small and medium sized issues and questions are easily solved by chatting one of their support team members from within the software. They're quick to respond, very happy to help and offer clear solutions. For larger questions we can quickly arrange a meeting with our account manager and find a good solution.
Bloomreach makes a marketer much more self sufficient than Hubspot does. When using Hubspot I was reliant on data professionals providing me with large excel sheets containing all variables used in an email. Bloomreach connects with our data warehouse and as a marketer I can use all this data to create the right segmentations and use the right variables in my email campaigns.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Bloomreach is a very powerful tool that is also easy to learn. The interface is very intuitive to work with for novice and advanced users. Most Bloomreach clients are ecommerce businesses, but the tool is also very suitable for a utilities company. Our main uses are making smart email and SMS campaigns to keep our customers informed and engaged.

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