Item: Adobe Real-Time Customer Data Platform
Rating: 9
Author: Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

Use Cases and Deployment Scope

Most of the problems relies on data quality, data activation and most of them on internal (in-house) and local regulations. There exist some force limitation form he product too to adapt it to the technology architecture.

Pros and Cons

Pros

Expose and activate data
Merge identities
Collect Web data

Cons

Household model to avoid merged profiles by primary keys
Bugs and connection error messages
High maintenance issues and incidents

Return on Investment

Increase ROI in paid media
Decrease Ad Spent
Speed up data ingestion efforts

Likelihood to Renew

Because I'm a Partner

Usability

The only thing is the constant error messages.

Alternatives Considered

Adobe Customer Journey Analytics, Adobe Journey Optimizer and Adobe Experience Manager

Key Insights

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

Yes

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

Other Software Used

Python IDLE, Postman, Visual Composer

Likelihood to Recommend

Well Suited
For FSI and 100% digital business models. Guarantee and facilitate the identity relation individually.

Less Appropiate
Even when you have a B2B tier there's is a lot to enhance in this to manage a sales management pipeline. It would be perceived as a CRM evolution/ substitution.

Adobe Real-Time CDP Feature Ratings

Comments

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