Adobe Experience Manager Enabled Us to Stand Up MarTech Platform Fast | TrustRadius

Overall Satisfaction with Adobe Experience Manager

Use Cases and Deployment Scope

WK Kellogg Co just implemented the Adobe Experience Manager stack as part of our split from Kellogg Company. We needed to stand up a MarTech platform quickly and efficiently for all of our brands. Due to our familiarity with AEM stack, we were able to meet our goal of cloning and re-building our MarTech platform.

Pros and Cons

Pros

Ease of standing up websites
Suite of products across MarTech and integrations with other tools
Easy to educate on how to author for beginners

Cons

Specific functionality geared towards CPGs, especially around product management
Out of box CDP integration

Return on Investment

Reduced time to market for new sites and content updates
Need better measurement for CPG companies without e-commerce

Usability

7

While Adobe Experience Manager is a great tool, developers for AEM tend to be costlier.

Alternatives Considered

.NET

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Other Software Used

Adobe Workfront

Likelihood to Recommend

Adobe Experience Manager is great for build once and repeat strategy for web platform, across pages as well as multi-sites.

Comments

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