Excellent customer service and support, especially important for new email list builders
September 06, 2021

Excellent customer service and support, especially important for new email list builders

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

As someone who just started an email list, Active Campaign had been very intuitive to use. I’ve tried free email marketing software such as Mail Chimp or MailerLite but it does not offer as much automation and tracking of data. On top of that, they have excellent customer service. Able to talk to a real human, and helped me to understand my metrics, and gave me strategies to continue to grow my list. Would highly recommend it to anyone who is just starting out with having an email list.

Pros

  • A little complicated to first get started, a lot of different options and buttons.

Cons

  • Tutorial for beginner users
  • “Hands off” automated email campaigns that continue to nurture my audience

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active campaign is great if you are serious about email marketing and want to have certain automated campaigns.

Not appropriate if you are looking for something free.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
3
Data quality management
3
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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