Use it for internal reporting of all the applications we use such as Zoho CRM, Desk, Survey. We also import data from our own system and combine with CRM customer data and create external reports and dashboards for our clients.
Pros
Easy integrations with many Zoho and 3rd party systems.
Ability to create different formula and aggregate formula fields
connecting tables from various sources
Cons
Ability to change a report from one type to another without recreating it.
Ability to scale higher without the need to count the amount of utilized rows
Better looking graphs and reports and more options.
Likelihood to Recommend
Any reporting with data from other Zoho applications is where analytics is an easy winner. The integration is built in, data is updated frequently and reports are easy to build. The main area for improvement would be just visually providing a larger variety of report types and customizations on how reports are displayed.
