Based on 11 verified reviews published in the last 18 months
TrustRadius Community Insights are summaries of user sentiment data from TrustRadius reviews and, when relevant, HG Insights data.
Overview
Synthesised from 11 reviews | Last Published May 26, 2026
Zoho Analytics is primarily used by organizations to consolidate data from diverse sources, generate insightful reports, and facilitate data-driven decision-making. In TrustRadius reviews, its strong data integration capabilities, allowing connections to Zoho applications and external databases, are frequently highlighted, underpinning its utility for creating comprehensive reports and dashboards. Reviewers widely note its ability to transform complex data into understandable visualizations, a function positively noted by 5 of 11 reviewers, supporting leadership with actionable insights and historical trend analysis.
While the platform is praised for enhancing operational efficiency and improving decision-making, some reviewers report a complex user interface, a notable concern mentioned by three of eleven reviewers, particularly for new users. There are also calls for more granular control over visual elements and expanded integration with specific third-party applications. Despite these areas for improvement, the consensus indicates a positive contribution to business objectives through streamlined reporting and increased productivity.
Pros
Robust data integration with diverse sources, including Zoho apps and external databases.
Creation of visually appealing dashboards and comprehensive reports.
Ability to transform raw data into actionable insights for decision-making.
Streamlines data preparation and organization workflows.
AI-powered features, including generative AI, for enhanced insights.
Cons
User interface can be complex, especially for new users.
Limited integration capabilities with some specific third-party applications (e.g., SAP, Tally).
Lack of granular customization options for visual elements and data layout.
Documentation and guidance for advanced functions like custom formulas need improvement.
Potential for delays and data mismatches due to non-real-time syncing.
I use Zoho Analytics to give the team an overview of our form entries. At a glance, the team can see all the info they need without having to look at individual records.
Pros
Displays lots of data in a neat overview
Can access reults in a one-page view
Usefull for all team members as way to monitor results
Cons
Only updates data from a data source every hour. Immediate updates would be better.
Adding more hover effects or interactive filters would be more helpful
Make building chart views more intuative. It's currently quite complicated and not easily customizable.
Likelihood to Recommend
We track attendee registrations via form entries. Zoho Analytics helps us see all attendee data at a neat glance. The marketing team then looks at which tracks we need to advertise more too based on which tracks have the lowest number of registrants.
VU
Verified User
Manager in Information Technology (1-10 employees)
Zoho Analytics is currently being used in my organization's sales and event planning departments. My organization uses the software to assist in measuring business analytics on each of our client's respective events. We are able to use this software for forecasting processes and to create cost-effective solutions.
Pros
User-friendly interface.
Ease of use with setting up data feeds.
Wide variety of ways to view data and reports.
Cons
Initial setup is lengthy.
Editing data on reports is a bit difficult and the addition of more tools could alleviate this.
Sharing reports tends to be difficult.
Likelihood to Recommend
Zoho Analytics has been a wonderful addition for our organization. It has proven to be cost efficient when working with clients on their events. Being able to pull trend reports and forecast information has truly allowed my organization to become a leader in our field. This is the type of software that makes an organization a leader in their industry.
VU
Verified User
Administrative Assistant in Sales (11-50 employees)
We use Zoho Analytics to track our open positions as well as our hiring data. Time to fill is measured very closely. Our operations team also uses it to track terminations and other data that our Ops team uses.
Pros
Time to fill rated
Terminations
Open positions
Cons
You can add in different categories you want to track so it makes it flexible in data you want to track.
Likelihood to Recommend
We use Zoho Analytics to track a number of things in HR but it is used mostly for open positions and so operations can follow where we are in the hiring process. It works very well to keep them on the same page with HR.
We use ZOHO reports to manage and track all of our internal IT project work. The reporting functions allow for the flexibility we need and the level of detail that the task owners require to do their work.
Pros
Ability to use SQL queries to generate reports
Schedule report jobs for users
Create dynamic reports that are publicly accessible
Cons
The reporting data only updates on a 3 hour basis and you have to "fetch" the data manually in between
Likelihood to Recommend
Great for task monitoring, but would also be nice to be able to report on the changes that are made to various fields.
Zoho Reports is being used to primarily report on the sales pipeline. We create monthly sales reports in the form of a dashboard. In the past reports had to be created manually by inputting data from separate spreadsheets. Now, Zoho generates these reports automatically based on the sales in the system.
Pros
Creating dashboards. Dashboards give a great overview of the data you wish to see. They can provide a glimpse into the whole sales pipeline.
Cons
A certain level of SQL knowledge is required if you wish to create your own reports.
Likelihood to Recommend
Zoho Reports is well suited if you are using Zoho CRM as it integrates excellently. It provides the ability to generate reports without any input based on what is happening within the CRM.
VU
Verified User
Manager in Information Technology (501-1000 employees)
