Employer Branding Tools
The ability to create an employer persona to better engage with candidates and applicants
Cat avg: 8.1
Top Performing Features
Active Recruitment Advertising
The ability to promote jobs directly to candidates by email, text, or direct messages
Cat avg: 7.8
Passive Recruitment Advertising
The ability to post or promote recruitment efforts or specific jobs on social media or other sites
Cat avg: 7.1
ZipRecruiter Features from Reviews
Recruitment Marketing
Key features for actively applying a marketing approach to recruiting
7.5-3%
Passive Recruitment Advertising
The ability to post or promote recruitment efforts or specific jobs on social media or other sites
Category average: 7.1
Active Recruitment Advertising
The ability to promote jobs directly to candidates by email, text, or direct messages
Category average: 7.8
Employer Branding Tools
The ability to create an employer persona to better engage with candidates and applicants
Category average: 8.1
ZipRecruiter Features from the Vendor
Job Board
Vendor-contributedApplicant Screening
The ability to filter applicants by qualifications, assessment scores, or other criteria
ATS Integration
The ability to post jobs from a feed or pull applications into an ATS
Candidate Communication
Quality and reliability of the tools and methods to communicate with candidates
Candidate Management
Tools to sort and filter candidates as well as accept, reject, or keep under consideration
On-Site Promotion Strategies
Quality and effectiveness of strategies to increase visibility on the job board, such as pinning, highlighting, and promotion
Resume Database Search
The quality or relevance of candidates returned through resume search or automatic match
Team Collaboration
Ability to share applicant information with colleagues and for colleagues to provide input
Recruitment Marketing
Vendor-contributedActive Recruitment Advertising
The ability to promote jobs directly to candidates by email, text, or direct messages
Employer Branding Tools
The ability to create an employer persona to better engage with candidates and applicants
Additional Features
Vendor-contributedAI-driven smart matching technology
Invite to Apply
Premium 24/7 customer support