What is Zeta Marketing Platform now includes IgnitionOne?
Zeta Global is a data-powered marketing technology company headquartered in New York that boasts a large data set (2.4B+ identities) combine with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.
The vendor states users can enrich CRM data, create a single, 360-degree view of consumers, and capture the power of Zeta’s integrated personalization engine. As well as link every touchpoint through a single, real-time portal that makes omnichannel personalization with accuracy, flexibility, and scale possible. It is designed so that users can create highly-targeted, custom audiences from Zeta’s vast curated data set to connect with current customers and discover new ones. Enhance customer profiles, predict intent, and inform real-time engagement with 2,500+ real-time demographic, location, behavioral, purchase and churn signals.
The vendor states users can enrich CRM data, create a single, 360-degree view of consumers, and capture the power of Zeta’s integrated personalization engine. As well as link every touchpoint through a single, real-time portal that makes omnichannel personalization with accuracy, flexibility, and scale possible. It is designed so that users can create highly-targeted, custom audiences from Zeta’s vast curated data set to connect with current customers and discover new ones. Enhance customer profiles, predict intent, and inform real-time engagement with 2,500+ real-time demographic, location, behavioral, purchase and churn signals.