Features
Top Performing Features
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.6
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 8.2
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Ad Campaigns
Features related to creating and deploying ad campaigns.
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.6
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 8.2
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.1
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7.1
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5