Zaius (discontinued)

We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as trigger automated messages like cart and browse abandonment, welcome series, win-back, and anniversary campaigns.

• Easy and accurate segment building
• Control over field data creation

• Aided us in achieving the best Black Friday/Cyber period in our company's history, with sales up over 40% YOY

Mailchimp

Adobe PhotoShop, Adobe Illustrator CC, Creator by Zmags

Optimizely Data Platform is used to manage product content and drive product taxonomy and classifications.

• Multiple edits.
• Filtering and exporting product data.

• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

Appsian360 for SAP and PeopleSoft, Optimizely B2C Commerce Cloud

<div>We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not impose limitations on our ideas for how we want to market.

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</div><div>For example, they can do the usual email suspects, such as cart abandonment and browse abandonment. But I hate getting browse abandonment emails for products I looked at once and never went back to. Or when I bought something else in the same category as what I looked at, I sure as heck do not need a reminder email about looking at that again. With Zaius, we simply do not send out browse abandonment emails unless someone has looked at the same item X number of times within Y number of hours or days, and did not add something from the same category to my cart.</div><div>

</div><div>That is just a simple example of how Zaius allows us to pretty much put into action virtually any idea we want easily. It allows us to do things way more intricate than that WITHOUT THEM HAVING TO DO ANYTHING. Once you learn the system, what you can do on your own is astounding.

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• VERY positive effect on ROI. Email is the most cost-efficient marketing channel there is.
• They have just added their own SMS powered solution. This makes it so much more economical than other solutions. And that also means they will keep improving on it like they do with everything else they do.

Intercom, WordTracker

My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.

• Support team.
• Open-Source.
• Ability to house custom attributes, flows, reports, etc.

• Positive impact on rev.
• Increase in team bandwidth.
• Increase in customer capture rate.

MailerLite, Mailchimp, Attentive Mobile, Remarkety and HubSpot CRM

Optimizely Web Experimentation, Heap, Looker, Atlassian Jira Align, Asana

I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.

• segmentation

• positive

HubSpot Marketing Hub, Listrak and Mailchimp

Google Ads, Meta for Business, Canva, Yext, Semrush