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Yoast

Score9.3 out of 10

306 Reviews and Ratings

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What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Yoast has to offer, as determined by TrustRadius' reviewers.
Based on 306 ratings of Yoast's features
View all features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.2

Areas for Improvement

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Reviews

What users are saying about Yoast.
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Yoast Just Works

Incentivized
Jesse SumrakView profile
Senior Content Marketing Manager in Marketing at Keyhole Content LLC (1-10 employees employees)

Use Cases and Deployment Scope

I use Yoast with every WordPress site I work with. It's the ultimate SEO integration for everyone from first-time content users to full-blown experts. And since the free plan is relatively robust, there's really no reason a WordPress website shouldn't use Yoast. I've used it now across more than 20+ sites, and I've never found a better SEO tool.

Pros

  • On-page SEO optimization
  • Improving readability
  • Scoring my pages
  • Helping avoid duplicate/cannibalizing content

Cons

  • Integrations with other CMS platforms
  • Stronger back-end SEO solutions

Return on Investment

  • Higher traffic
  • Better keyword rankings
  • More backlinks
  • Fewer duplicate content

Usability

Alternatives Considered

Ahrefs, Semrush and Moz Pro

Other Software Used

Ahrefs, Semrush, Moz Pro

In this race there are two competitors, Yoast is 1st

Sorin CiorneiView profile
Founder in Information Technology at thereach.ai (1-10 employees employees)

Use Cases and Deployment Scope

I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog posts properly and understand how I can make my websites grow organically over time. Great tool and I think most people recommend it.

Pros

  • good insights
  • reliable information
  • trusted by many

Cons

  • Better tier plan

Return on Investment

  • I hope for the better, but hard to measure

Best Plugin For WordPress SEO Optimization

Moh Salim
Internet Marketing Coordinator in Marketing at Indo Moral Tales (1-10 employees employees)

Use Cases and Deployment Scope

Yoast helps us to optimize posts and tell us where we are lacking. I can say that this plugin is best for SEO the best thing in Yoast is focus keyword through which you can optimize the post according to your target keyword.

Pros

  • On Page Optimization
  • Help to rank on SERP
  • Best Plugin to add meta tags

Cons

  • I think they have to add more schrma.org features so that use can target specific page for schema

Return on Investment

  • It always has positive impact on ROI it increases rank over post on Google SERP that directly help us to earn and scale.

Alternatives Considered

Ahrefs, Semrush and Google Search Console

Other Software Used

Google Analytics, WordPress, Google Tag Manager

Best Plugin For WordPress SEO

Wasim Akhtar
Assistant Director of Business Operations in Corporate at Skyway Classes (11-50 employees employees)

Use Cases and Deployment Scope

Yoast SEO is best for SEO on page optimization it helps me to add schema like FAQs. One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget you don't need to add FAQs schema it will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize.

Pros

  • On Page Optimization
  • Allow to setup bulk meta tags

Cons

  • Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.

Return on Investment

  • This tool is wonderful that help to rank pages on the top of SERP

Alternatives Considered

WordPress and Semrush

Other Software Used

WordPress, Semrush, Ahrefs

GREAT!...if you have the time

Incentivized
Emily HammellView profile
Marketing and Communications Manager in Marketing at 502 East Event Centre (51-200 employees employees)

Pros

  • Easy to use
  • Understandable
  • Time saver

Cons

  • Phrasing suggestions
  • Competitor Comparison
  • Tutorials/Lessons

Return on Investment

  • Time Efficiency
  • Improved writing
  • More website traffic

Alternatives Considered

Semrush

Other Software Used

Semrush, Facebook Pages Manager, Shopify, Squarespace