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Yoast Professional, Scientific, and Technical Services Reviews & Insights

Score9.3 out of 10

306 Reviews and Ratings

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Community insights

TrustRadius Insights for Yoast are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Yoast Reviews

19 Reviews
Professional, Scientific, and Technical ServicesInformation Technology & Services4Management Consulting1Marketing & Advertising11Photography1Graphic Design1Veterinary1

Yoast Just Works

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Yoast with every WordPress site I work with. It's the ultimate SEO integration for everyone from first-time content users to full-blown experts. And since the free plan is relatively robust, there's really no reason a WordPress website shouldn't use Yoast. I've used it now across more than 20+ sites, and I've never found a better SEO tool.

Pros

  • On-page SEO optimization
  • Improving readability
  • Scoring my pages
  • Helping avoid duplicate/cannibalizing content

Cons

  • Integrations with other CMS platforms
  • Stronger back-end SEO solutions

Likelihood to Recommend

I'd recommend Yoast to any website — seriously, any site. Obviously, it'll get more use if you're regularly publishing new pages or blog posts, but it'd be a valuable tool even if you only had a dozen core pages. And since the free plan is exceptional, it's worth it for even a single, static page website.
JS
Jesse Sumrak
Senior Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees)
Vetted Review
Yoast
10 years of experience
View profile

In this race there are two competitors, Yoast is 1st

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog posts properly and understand how I can make my websites grow organically over time. Great tool and I think most people recommend it.

Pros

  • good insights
  • reliable information
  • trusted by many

Cons

  • Better tier plan

Likelihood to Recommend

I write almost daily blog posts on my news website. A plugin like Yoast basically tells you what you need to improve if you hope that the article will rank organically on google: better title, better keywords, phrases, subtitle a ton of various things. What it can do better, and what other tools already do, is using Gen AI to suggest alternatives. Example: my choice of title is extremely bad for some reason, but give me 2-3 other alternatives that Yoast thinks will be better.
SC
Sorin Ciornei
Founder in Information Technology at thereach.ai (Information Technology & Services, 1-10 employees)
Vetted Review
Yoast
3 years of experience
View profile

Your personal SEO expert less for hundred bucks

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

The first time I encountered the problem of optimizing corporate website pages was when I was asked by partners to manage the process of redesign for website on WordPress. The site already had over 200 pages and I need to choose a solution to check and optimize the text on the pages. I usually used a different plugin, but this time I asked a SEO expert for advice and he recommended Yoast Wordpress SEO Plugins to me. I was pleasantly surprised how this plugin made my work faster and I even performed site optimization ahead of schedule.

Pros

  • SEO rank scoring for pages
  • Auto generating meta
  • Automizated SEO

Cons

  • Auto generation still need to be improved
  • It would be great to show checklist for every page with problems

Likelihood to Recommend

Imagine that you don't have an adequate budget for a qualified website optimizer, but there are people out there who can follow suit. So Yoast Wordpress SEO Plugins is just for such a case. He does 90% of the work himself and tells you what to do and how to do it. You just need to show the assistant once what and how to do with the plugin, and you can be sure of the result.
But if you do not think and unconditionally apply everything that the plugin does, this may be an extreme that the search engine will not appreciate.
OT
Oleksandr Torlo
Product R&D Manager in Engineering at intelza.ai (Information Technology & Services, 1-10 employees)
Vetted Review
Yoast
2 years of experience
View profile

It's Okay

Rating: 3 out of 10
Incentivized

Use Cases and Deployment Scope

My company has a few websites that are off our platform and using WordPress, so as their SEO analyst I had to become familiar with the software. The SEM department of the company uses Yoast and quite honestly it becomes useless when we are trying to target a handful of focused keywords.

Pros

  • Creates a redirect when I change permalinks, something most other redirect plugins don’t do.
  • It gives internal link suggestions.

Cons

  • The internal link suggested aren't always great suggestions.
  • I don’t need the content insights feature telling me what words I use most on a page.

Likelihood to Recommend

There are so many other software out there that give you so much more helpful information than Yoast SEO Plugins. If you're new to the digital scene this this is something that's great to start out with. But if you've been in the field for a while then Yoast can actually be really frustrating to use because you're smarter than the system.
LE
Lauren Ericksen
SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees)
Vetted Review
Yoast
2 years of experience

Must-have SEO plugin for bloggers and freelancers

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Yoast fulfills the need of search engine optimization. It integrates with WordPress and quite easy to get started. It helps me to attract the organic traffic from the internet search engines like Google, Bing, etc. It also helps to keep structured and organized content throughout the blog. Search engine algorithm often changes, but with Yoast plugin, no need to worry it.

Pros

  • Keyword optimization.
  • Quick indexing.

Cons

  • Expensive.
  • Social media previews are limited.

Likelihood to Recommend

For freelancers, bloggers, the free version of Yoast might be very useful. If you are a beginner, Yoast is a good plugin to get started with your search engine optimization. It gels with WordPress well and it comes with the wizard to set up and get started. You can also generate site map.
NN
NaveenKumar Namachivayam
Performance Engineer in Quality Assurance at QAInsights (Information Technology & Services, 1-10 employees)
Vetted Review
Yoast
6 years of experience
View profile

Yo Ho better SEO with Yoast SEO Plugins

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I run a small SEO agency. If a client has their site on WordPress then they have Yoast Premium, at the least, running on the site. For our clients that are geo-located, we also run Yoast Local. Yoast makes managing a site much easier. In fact, Yoast has become so robust that we almost consider it more of a platform than just a plug-in. Managing URLs, the interlinking suggestions, the ability to have some control over SERPs and now with the structured markup it is capable of it, would be hard to live without. The other really nice thing about Yoast is they have very good training when it comes to the use of the plug-in.

Pros

  • Yoast does a great job of managing many of the back-end functions in WordPress. Especially when it comes to handling things like the robots.txt and xml.sitemaps. But this is just the beginning of what Yoast can do.
  • One key feature is the ability to do 301's and 410's right in Yoast. This is really helpful when re-designing a site.

Cons

  • I have quite a few Yoast products in my account. One thing I have found with the Yoast Web Dashboard is that it can at times be a bit confusing as to which Lic is associated with which site. Not a huge deal but can be a little frustrating
  • One thing Yoast needs to do at the moment is to figure out what to do with the "Search Console" menu choice in the plugin. that area for the moment is broken due to the loss of a Google API.

Likelihood to Recommend

As far as our company is concerned, if a site is running on WordPress then it has Yoast running. From a technical standpoint, WordPress can get a bit out of control if not managed properly. Yoast does a good job of keeping many of these areas from getting out of hand. And if you are really working on your on-site SEO, then Yoast can be a great help in making sure that your content is up to today's best practices. As Yoast has matured over the years it has become a decent writing tool, not just for the SERP elements but for the overall content as well. It is an excellent tool.

About the only situation that I can think of where Yoast is not appropriate is a site that is not on WordPress.
JS
Jeff Smith
Owner Principal in Marketing at Montana SEO Services, LLC (Marketing & Advertising, 1-10 employees)
Vetted Review
Yoast
6 years of experience
View profile

A must-have for every WordPress website

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Yoast on every website I build and the vast majority of the blogs I write for. Yoast makes it easy to ensure that you're doing everything in your power to optimize for a given keyword (or multiple keywords), as well as cover your bases regarding related onsite SEO best practices. If you have a WordPress blog, you need Yoast. Best of all, the basic plugin is completely free to use!

Pros

  • Useful readability checker with feedback.
  • User-friendly interface for editing meta data.

Cons

  • Readability checker could get more specific (like Grammarly).
  • It's hard to understand the difference between premium plugin offerings (like Yoast SEO Premium versus the WooCommerce SEO plugin).

Likelihood to Recommend

If you have a WordPress website/blog, you really need some type of SEO plugin and Yoast is the best one on the market. If you're not optimizing for SEO, you're missing out on relevant organic traffic.
MO
Maddy Osman
SEO Content Strategist in Professional Services at Madeline Osman (Marketing & Advertising, 1-10 employees)
Vetted Review
Yoast
5 years of experience
View profile

My Yoast Wordpress SEO Plugins Review

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Yoast Wordpress SEO Plugin to help streamline our SEO implementations for smaller-scale projects. The plugin makes implementing changes easy, and it's effective for small scale changes. It helps non-technical users easily make changes to their page content without inadvertently breaking anything or changing items they shouldn't be.

Pros

  • Easy to use
  • Fast changes

Cons

  • Optimization scores can be arbitrary
  • Can feel clunky at times

Likelihood to Recommend

Well suited to sites with small total page numbers. Great for people with little to no SEO experience. Spells out exactly what needs to be implemented without complicating things. Yoast score is good directionally for new-to-SEO types as it's a good barometer for what needs to be changed.
VU
Verified User
Professional in Marketing (Marketing and Advertising company, 1001-5000 employees)
Vetted Review
Yoast
5 years of experience

Yoast Takes the Intimidation Factor Out of SEO

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use it for my business blogging needs at Tripawds.com. We are on a Wordpress Multisite platform and we use Yoast for five featured blogs.

I also use it in my freelance blogging assignments on various websites.

In all cases, it has helped us achieve better visibility as bloggers, and refined our writing into a more concise and SEO-friendly format.

Pros

  • Improves writing skills. By helping to identify long sentences and passive tone, our writing has improved by leaps and bounds. This applies to print writing assignments as well.
  • Points out important article features we may have overlooked. By telling us when we have forgotten to apply photo credits, internal links, etc., we set our articles up for greater visibility on the web.
  • Helped us achieve better page rank with Google. When our blog rankings fell to disappointing levels, we installed Yoast and quickly saw a return to previous rankings. Although we still need to go back and refresh pre-Yoast content, we are still much better off than we were without it.

Cons

  • Yoast does not account for scholarly or technical language. I wish there was a way to identify what type of tone the article will have (such as when uploading an article to Grammarly.com).
  • I wish Yoast could also make it easier to refresh old content with SEO-friendly features, though I'm guessing this is probably impossible.
  • Yoast's "Ease of Reading" feature is helpful but sometimes I feel it's forcing me to write to a lowest common denominator, whichy my community is not.

Likelihood to Recommend

As a blogger, Yoast Wordpress SEO is fantastic for helping our posts achieve higher rankings. And as I mentioned, it's helped us become better writers for the web and print. Any blogger, on any platform, can benefit from Yoast.

Yoast is less appropriate for academic and scientific blog writing. By trying to adhere to its recommendations, I feel that it dumbs down our articles and makes us less credible. When I write these types of articles, I tend to blow off many of the Yoast recommendations.
RA
Rene Agredano
Advocacy Journalist and Co-Founder in Finance and Accounting at Tripawds.com (Veterinary, 1-10 employees)
Vetted Review
Yoast
5 years of experience
View profile

We're toasty with Yoast!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use it on most of our online magazines. Even though we don't really need SEO as part of our business model, the readability score, etc. are rather important for actual users as well. We trust that the developing algorithms help us create better content and increase our revenue.

Pros

  • Color coded signals for rating content
  • Previews of the content in Google

Cons

  • We don't use it enough to have problems with it. What we use is perfect.

Likelihood to Recommend

We are building an informational website as a side project and create content there in our free time. We can't afford to go wrong there, because time is at a premium, so we make sure that all content is on point. Seeing the green lights next to each post is what we strive for. We hope everyone will find us first with the help of Yoast.
VU
Verified User
Manager in Marketing (Marketing & Advertising company, 1-10 employees)
Vetted Review
Yoast
1 year of experience