Yoast Information Reviews & Insights

Score9.3 out of 10

306 Reviews and Ratings

Community insights

TrustRadius Insights for Yoast are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Reviews

11 Reviews

Information

Best Plugin For WordPress SEO Optimization

Rating: 10 out of 10

Incentivized

July 28, 2022

Use Cases and Deployment Scope

Yoast helps us to optimize posts and tell us where we are lacking. I can say that this plugin is best for SEO the best thing in Yoast is focus keyword through which you can optimize the post according to your target keyword.

Pros

On Page Optimization
Help to rank on SERP
Best Plugin to add meta tags

Cons

I think they have to add more schrma.org features so that use can target specific page for schema

Likelihood to Recommend

Yoast suggested to me to add internal/external links to tell me the best opportunity to optimize content as per reading grade and last but not the least Yoast provides rank author pages as well.

Moh Salim

Internet Marketing Coordinator in Marketing at Indo Moral Tales (Writing & Editing, 1-10 employees)

Vetted Review

3 years of experience

YoastSEO does all of the Heavy Lifting for you

Rating: 10 out of 10

Incentivized

July 7, 2021

Use Cases and Deployment Scope

Yoast helps us maximize the SEO efforts of our company blog and website. It takes what would normally be done with meta-tags and HTML and puts it in a very intuitive and easy-to-use format.

Pros

Intuitive
Alerts to help stay on top of meta data
Really good support

Cons

Sometimes it will break other plugins
Sometimes it breaks itself
Constantly needs updating

Likelihood to Recommend

Yoast is great if you have a Wordpress Blog that is constantly being used to publish new content. In the SEO game, content must be 'fresh' as well as properly indexed. It won't help much if the website isn't updated frequently.

Justin McClelland

Real Estate Tax Analyst in Marketing at iProtest (Computer Software, 1-10 employees)

Vetted Review

15 years of experience

View profile

Yoast does SEO for Wordpress better than anyone else

Rating: 7 out of 10

Incentivized

June 29, 2021

Use Cases and Deployment Scope

We use Yoast Wordpress SEO Plugins in our content and digital development groups. The content team says "we can't work effectively without the SEO plugin". Yoast Wordpress SEO Plugins provides a number of important features our writers rely on:

Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
Readability analysis. Our writers require this to ensure their work is consistent and reads well.
Overall SEO score. Our editors

The digital group relies on Yoast Wordpress SEO Plugins for the following:

Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
Yoast News plugin. This handles the publishing of content to Google News.
Social media integration with Twitter and Facebook.
Manage what types of content appears (and how) in search engines. Wordpress makes just about everything indexable and we use Yoast to tame some of that, especially custom post types.

Pros

Readability analysis is often overlooked but a poorly written article can turn visitors off. Yoast Wordpress SEO Plugins helps with that to the extent we don't need a bunch of full-time editors.
Helps to build accurate meta data. Though not as important as it once was on its own, metadata is still important for Knowledge Graphing and Schema.org. Yoast Wordpress SEO Plugins handles all of that without the need of developers.
The Insights section provides important data about content itself, including prominent words, internal links and link suggestions. Our writers rely on these features to provide the best content possible.

Cons

Yoast Wordpress SEO Plugins does many things and does them well; however, there may be a need for a separate Schema.org plugin if you require finer control when it comes to metadata and which schemas you may want to use. Same applies to XML sitemaps.
In a recent upgrade (version 14), Yoast Wordpress SEO Plugins added a new indexable feature that combined all metadata for objects on a site into a couple of new tables. For small to medium sites, this wasn't an issue. For larger sites (40,000 posts or more), it caused more problems than it solved to the extent we reverted to a previous version (13.5) and remained there until well after version 15 was released. Be aware that your database will grow more rapidly in size as a result.
We disabled the built-in XML sitemap generator as it caused excessive database usage when creating new maps. For now, we're using a different plugin for that function until the issue has been addressed with Yoast Wordpress SEO Plugins.

Likelihood to Recommend

For very small sites, the free version of Yoast Wordpress SEO Plugins is sufficient. For small and medium sites, one should opt for the premium version. Not saying Yoast Wordpress SEO Plugins doesn't work well on larger sites; it certainly does, but be advised there could be some performance headaches along the way. I really cannot think of a scenario where you wouldn't want to use Yoast Wordpress SEO Plugins, but if you really don't care that much about SEO, there are a few alternatives that will provide SEO functions but without the depth of control available in Yoast Wordpress SEO Plugins.

Chris Boyle

Director of Product Development in Information Technology at Black Enterprise (Publishing, 11-50 employees)

Vetted Review

6 years of experience

Yoast's plugins make simple optimization simple

Rating: 10 out of 10

Incentivized

May 28, 2021

Use Cases and Deployment Scope

We use the Yoast Wordpress SEO Plugin to help easily optimize our WordPress websites for SEO. We install it on all the websites we build, and we encourage all of our SEO clients to install the plugin on their WordPress sites. It makes optimizing metadata, adding nofollow attributes, and making sure your pages are optimized easier.

Pros

Metadata optimization
Optimizing for social sharing
Keyword optimization analysis

Cons

Could work better with Divi
Implementing automated internal linking would be nice
Easier to export/import from old websites and plugins

Likelihood to Recommend

If someone needs to easily optimize their WordPress website for SEO, then I would encourage them to install Yoast Wordpress SEO Plugin. If their website is used only for ads or similar, then it might not be necessary. Or, if they're not on WordPress, then this is irrelevant, since it's built for WordPress only.

Natalie C. Winslow

Co-Founder / Marketing Chief in Marketing at New Why (Internet, 1-10 employees)

Vetted Review

9 years of experience

View profile

A plugin that quickly optimizes WordPress sites for the search engines and social medias

Rating: 9 out of 10

Incentivized

May 24, 2021

Use Cases and Deployment Scope

Yoast Wordpress SEO Plugins are being used in our organization to quickly optimize posts and pages for various search engines and social media. With the bundle of plugins for SEO it is easy much easier to optimize video content, news posts, and woocommerce products. It provides a user-friendly interface to add meta keywords on any page and see its score with a preview from search engines result.

Pros

Optimize any post, page, or product with the best keywords
Get previews of sharing on social media and search engine result
Gives SEO and readability score and ways to improve
Generates clean XML sitemap

Cons

$199 for an annual subscription is quite expensive in the WordPress ecosystem
The plugins can integrate features to add rich snippets
The suggestions shown by the plugins are not applicable all the time

Likelihood to Recommend

Yoast Wordpress SEO Plugins automatically configures metadata and open graph information required by search engines and social media. It is always best practice to use its plugins to quickly make any WordPress site search engine friendly. If any website has very high-quality engaging content, then it is not necessary to use its plugins as the content likely will rank in the search engine results without its SEO.

Nabin Poudel

CEO (Chief Executive Officer) in Information Technology at Curl Labs (Computer Software, 51-200 employees)

Vetted Review

7 years of experience

View profile

Yoast SEO Best Plugin for Keyphrase Optimization

Rating: 9 out of 10

Incentivized

January 15, 2020

Use Cases and Deployment Scope

We migrated all our WordPress websites to using Yoast Wordpress SEO Plugins to help improve SEO for all posts and pages. I host 1500+ blogs on the Tripawds multisite network and make the plugin available to all members who wish to implement SEO on their blogs. The Yoast Wordpress SEO Plugins scoring system allows us to optimize key phrases and content efficiently.

Pros

The Yoast Wordpress SEO Plugins Score is beneficial for optimizing key phrases and content.
Yoast Wordpress SEO Plugins Analysis and ranking provides expert direction for optimization.

Cons

Import of previous SEO plugin keywords did work as expected.
The Yoast Readability highlighting feature does not always work due to specific plugin conflicts.

Likelihood to Recommend

I highly recommend Yoast Wordpress SEO Plugins Premium for its ease of use and built-in rank scoring system for optimizing keyphrases and content. Yoast Wordpress SEO Plugins is especially helpful for those with limited understanding of optimization thanks to its wizard interface and "green light" SEO score feature. I never rate any product a service as 10 out of 10 except in extreme cases of superior functionality and customer service.

Jim Nelson

Tripawds Network Admin in Corporate at Agreda Communications (Internet, 1-10 employees)

Vetted Review

2 years of experience

View profile

Yoast SEO, the Best WordPress SEO plugin

Rating: 8 out of 10

Incentivized

December 30, 2019

Use Cases and Deployment Scope

Yoast WordPress SEO plugin is what we install on every WordPress website we maintain. It makes the websites SEO friendly and easy to configure in terms of titles, meta descriptions, visibility, Schema.org, robots.txt and sitemaps, taxonomies...which roughly translates to Onsite and Technical SEO.

It takes care of several key things that WordPress doesn't do well upon clean install.

Pros

Onsite SEO (titles, descriptions, content analysis...)
Technical SEO (breadcrumbs, robots, sitemaps, Schema.org)

Cons

UI (it doesn't use standard WordPress dashboard elements or design language and it should).
Marketing (it should slow down with ads).

Likelihood to Recommend

Yoast WordPress SEO plugin fixes several key things when it comes to WordPress websites. It handles taxonomies and prevents duplicate content issue. It is good if you want to improve your content marketing as it analyzes the content and suggests improvements. It handles technical SEO issues in the background so your sitemaps and Schema.org markup is taken care of upon installation.

If you're looking for a solid SEO plugin, this is the one to have, but don't update it the second new releases comes out, because it can be buggy.

Dragan Nikolic

SEO & Project Manager in Marketing at ThematoSoup (Internet, 1-10 employees)

Vetted Review

6 years of experience

View profile

Best overall WordPress SEO plugin

Rating: 9 out of 10

Incentivized

December 5, 2019

Use Cases and Deployment Scope

I implement Yoast as the de facto SEO plugin on various WordPress sites that I manage. Whereas it isn't necessarily the best SEO tool in any one area, it has proven to be the simplest to set up and for my non-technical clients to make use of. Overall, it serves as the best all-around SEO WordPress plugin. In most cases, I set it and forget it and only when new features come out or when a client wants to deploy an overall change to their SEO strategy do I even need to make changes to the plugin.

Pros

Evaluate the SEO score of any given page's content.
Makes it simple to manage the title and description for a page (what shows up on Google search results).
Boils down complicated topics such as canonical URLs for non-technical users.
Easy explanations for any and all options, including why to use or not use an option.

Cons

Some default options are the opposite of what is considered a "best practice".
The differences between the free tier and the pro tier are explained, but for non-technical users, it still isn't always clear.

Likelihood to Recommend

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.

If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.

Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.

Christopher Boyd

Freelance Web and Software Developer in Information Technology at Cre8tiveCoder (Computer Software, 1-10 employees)

Vetted Review

3 years of experience

View profile

An absolutely essential WordPress plugin for beginners and experts of SEO

Rating: 10 out of 10

Incentivized

September 27, 2017

Use Cases and Deployment Scope

We use the Yoast Wordpress SEO plugins for all our WordPress website clients who pay for our SEO and marketing services. The plugins give us control and insight over our website's meta data that is crucial for all the latest in SEO standards, which WordPress does not provide by default.

Pros

Provides insight into your pages/posts content as it relates to keywords that you wish to target.
Provides complete control over your title tag, meta description, OG/Twitter Card meta data, robots meta tag, and canonical tag.
Generates automated sitemap.xml files.
Connects with console tools (i.e. Google Search Console).

Cons

There are some UI improvements I think could be implemented to make the editing of the title and meta description tags easier to spot (it's very crucial to customize this per page/post).

Likelihood to Recommend

I really can't think of a situation where the Yoast WordPress SEO Plugins would not be useful and arguably the best go-to SEO tool for WordPress. I don't believe I manage a single WordPress website without these plugins.

Jeremy Hawes

Web & Software Project Manager in Engineering at Capitol Tech Solutions (Computer Software, 11-50 employees)

Vetted Review

4 years of experience

View profile

Yoast has the MOST!

Rating: 10 out of 10

Incentivized

July 20, 2017

Use Cases and Deployment Scope

I run several WordPress sites for myself AND clients and have Yoast on ALL of them to make SERPS friendly websites on auto-pilot.

Pros

Beginner friendly
Easy to set-up and implement
Don't have to be a tech nerd or SEO expert to use it
You don't have to be an SEO expert to configure and understand it

Cons

It CAN conflict with other plugins on occassion, that's the only con I can think of

Likelihood to Recommend

It's well-suited for ANY WordPress self-hosted website! A no-brainer.

Verified User

C-Level Executive in Marketing (Internet company, 1-10 employees)

Vetted Review

7 years of experience

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Yoast does SEO for Wordpress better than anyone else

Rating: 7 out of 10

Incentivized

June 29, 2021

Use Cases and Deployment Scope

Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
Readability analysis. Our writers require this to ensure their work is consistent and reads well.
Overall SEO score. Our editors

The digital group relies on Yoast Wordpress SEO Plugins for the following:

Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
Yoast News plugin. This handles the publishing of content to Google News.
Social media integration with Twitter and Facebook.
Manage what types of content appears (and how) in search engines. Wordpress makes just about everything indexable and we use Yoast to tame some of that, especially custom post types.

Pros

Readability analysis is often overlooked but a poorly written article can turn visitors off. Yoast Wordpress SEO Plugins helps with that to the extent we don't need a bunch of full-time editors.
Helps to build accurate meta data. Though not as important as it once was on its own, metadata is still important for Knowledge Graphing and Schema.org. Yoast Wordpress SEO Plugins handles all of that without the need of developers.
The Insights section provides important data about content itself, including prominent words, internal links and link suggestions. Our writers rely on these features to provide the best content possible.

Cons

Yoast Wordpress SEO Plugins does many things and does them well; however, there may be a need for a separate Schema.org plugin if you require finer control when it comes to metadata and which schemas you may want to use. Same applies to XML sitemaps.
In a recent upgrade (version 14), Yoast Wordpress SEO Plugins added a new indexable feature that combined all metadata for objects on a site into a couple of new tables. For small to medium sites, this wasn't an issue. For larger sites (40,000 posts or more), it caused more problems than it solved to the extent we reverted to a previous version (13.5) and remained there until well after version 15 was released. Be aware that your database will grow more rapidly in size as a result.
We disabled the built-in XML sitemap generator as it caused excessive database usage when creating new maps. For now, we're using a different plugin for that function until the issue has been addressed with Yoast Wordpress SEO Plugins.

Likelihood to Recommend

Chris Boyle

Director of Product Development in Information Technology at Black Enterprise (Publishing, 11-50 employees)

Vetted Review

6 years of experience