TrustRadius: an HG Insights company

Yext

Score8.9 out of 10

51 Reviews and Ratings

Top Performing Features

+22%

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Cat avg: 8.2

+22%

API

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Cat avg: 8.2

+27%

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Cat avg: 7.9

+22%

DXP Third-Party Integrations

API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.

Cat avg: 8.2

Worst Performing Features

-32%

SEO support

The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Cat avg: 7.3

-18%

Cloud enablement

The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.

Cat avg: 8.5

-2%

Content classification

Groups content into logical clusters.

Cat avg: 8.2

Yext Features from Reviews

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

10+22%
  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.8+22%
  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8.2

  • Internationalization / multi-language

    The software supports multiple languages, countries, currencies, etc.

    Category average: 8.2

Web Content Creation

Features that support the creation of website content.

9+17%
  • Admin section

    The admin page is easy to navigate and use.

    Category average: 7.9

Web Content Management

Features for managing website content

8.0+6%
  • SEO support

    The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

    Category average: 7.3

  • Bulk management

    Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

    Category average: 7.3

  • Availability / breadth of extensions

    There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

    Category average: 7.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

10+28%
  • Conversion tracking

    Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

    Category average: 7.9

Digital Experience Platform

DXPs are designed to provide personalized content and experiences for customers across multiple channels from one unified interface. This includes customer data collection and aggregation, campaign management, integrations with third-party platforms, and user segmentation at scale.

8.9+7%
  • Cloud enablement

    The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.

    Category average: 8.5

  • Content aggregation

    Collection and storage of content and apps from online sources.

    Category average: 8.4

  • Content classification

    Groups content into logical clusters.

    Category average: 8.2

  • DXP Third-Party Integrations

    API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.

    Category average: 8.2

  • Multi-website management

    Allows users to manage multiple websites for all of their brands from one place.

    Category average: 9

  • Digital asset management

    Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.

    Category average: 8.5

Yext Features from the Vendor

Digital Experience Platform

Vendor-contributed
  • Cloud enablement

    The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.

  • Content aggregation

    Collection and storage of content and apps from online sources.

  • Content classification

    Groups content into logical clusters.

  • Multi-channel content personalization

    Tailoring web content to user preferences and behavior for a consistent experience across multiple touchpoints.

  • DXP Third-Party Integrations

    API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.

  • Multi-website management

    Allows users to manage multiple websites for all of their brands from one place.

  • Digital asset management

    Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.

  • Editorial workflows and task management

    Allows users to track and manage tasks and team collaboration related to content editing and publishing.

Web Content Creation

Vendor-contributed
  • WYSIWYG editor

    What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

  • Content versioning

    The system tracks versions or has some sort of content archiving in place, so that users can go back to a previous version of the website if problems arise.

  • Admin section

    The admin page is easy to navigate and use.

  • Page templates

    The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

  • Library of website themes

    A library of website frameworks or themes is available as a starting point for building a website.

  • Mobile optimization / responsive design

    The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

  • Publishing workflow

    The software allows users to set up a custom workflow for updating the website, including approval processes.

  • Content scheduling

    Users can schedule content to publish at a certain date and time.

Web Content Management

Vendor-contributed
  • Internal content search

    Users can use a search index to find content.

  • Content taxonomy

    Users can create multiple levels and types of content categories including tags.

  • SEO support

    The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

  • Browser compatibility

    The CMS helps users build webpages that function well on all or most Internet browsers.

  • Bulk management

    Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

  • Page caching

    The CMS uses page, template, query and tag caching to optimize website speed.

  • Availability / breadth of extensions

    There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

  • E-commerce / shopping cart extension

    The CMS has an extension or plug-in that allows for product management, including pricing and shopping cart functionality.

  • Import / export

    Users can batch import or export content.

  • Website analytics

    Built-in feature or plugin allows administrators to evaluate site traffic.

Customer experience management

Vendor-contributed
  • Multi-channel customer feedback collection

    The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.

  • Product usage analytics

    The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

  • Customer experience dashboard

    A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.

  • AI-powered recommendations

    Customer experience optimization recommendations that are driven by AI-recommendations.

Results and Analysis

Vendor-contributed
  • Conversion tracking

    Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Platform & Infrastructure

Vendor-contributed
  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

  • Internationalization / multi-language

    The software supports multiple languages, countries, currencies, etc.

Security

Vendor-contributed
  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

  • Version history

    Version history

  • Simple roll-back capabilities

    Simple roll-back capabilities