Features
Top Performing Features
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.2
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 7.9
DXP Third-Party Integrations
API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.
Category average: 8.2
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.2
Internationalization / multi-language
The software supports multiple languages, countries, currencies, etc.
Category average: 8.2
Web Content Creation
Features that support the creation of website content.
Admin section
The admin page is easy to navigate and use.
Category average: 7.9
Web Content Management
Features for managing website content
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.3
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.3
Availability / breadth of extensions
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
Category average: 7.8
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 7.9
Digital Experience Platform
DXPs are designed to provide personalized content and experiences for customers across multiple channels from one unified interface. This includes customer data collection and aggregation, campaign management, integrations with third-party platforms, and user segmentation at scale.
Cloud enablement
The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.
Category average: 8.5
Content aggregation
Collection and storage of content and apps from online sources.
Category average: 8.5
Content classification
Groups content into logical clusters.
Category average: 8.2
DXP Third-Party Integrations
API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.
Category average: 8.2
Multi-website management
Allows users to manage multiple websites for all of their brands from one place.
Category average: 9
Digital asset management
Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.
Category average: 8.5