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Yesware

Score7.4 out of 10

179 Reviews and Ratings

What is Yesware?

Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

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Campaigns
Email Templates

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Say yes to Yesware!

Use Cases and Deployment Scope

Yesware is an organization tool for the sales dept at my company. Through it, we are able to send mass emails out to customers, track their clicks and responses, and see their open rates to get a better insight into what is important to them. We are able to address what verticals and/or topics stand out the most to their organizations in particular, and send info that suits their needs.

Pros

  • Tracks email open rates
  • Tracks click rates
  • Mass email campaigns
  • Organizational tool

Cons

  • Being able to send mass flows, need better interface
  • Inserting images in emails, sometimes doesn't show up

Most Important Features

  • Email tracking
  • Link tracking
  • Organizational tool

Return on Investment

  • Getting in touch with more potential customers
  • ROI
  • Spreading awareness that our company exists
  • More clients

Alternatives Considered

Groove

Other Software Used

Salesforce CMS, Groove, ZoomInfo SalesOS

Easy to use email template tool

Use Cases and Deployment Scope

Yesware is used to create and send out email templates within the Customer Success team. These templates are great because they provide the basic details of the message but also still allow each CSM to personalize the message before sending it

Pros

  • Simple to use
  • Templates
  • Email tracking

Cons

  • Campaign sending

Most Important Features

  • Templates
  • Open tracking

Return on Investment

  • More efficient, less time spent sending emails
  • Accurate tracking of customers seeing/reading important communications

Alternatives Considered

Outreach

Other Software Used

Google Drive, Tango.us, People.ai

Great value email engagement tool for smaller sales teams

Pros

  • Email Deliverability
  • Mail Merge Personalization
  • Email Analytics

Cons

  • The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
  • Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)

Most Important Features

  • Mail Merge Personalization
  • Email Deliverability
  • Email Open Tracking

Return on Investment

  • Yesware gave me a huge return on time for outbound sends
  • The financial return on any mail merge software is huge for outbound sales teams

Alternatives Considered

Mixmax and Apollo

Other Software Used

Apollo, Salesforce CMS, Mixmax

Email tracking and templates at its best!

Pros

  • Email tracking
  • Email templates
  • Mail merges

Cons

  • Not a fan of the transition to campaigns from mail merges. The idea is a good one but in practice it is much more clunky and often causes mistakes.
  • I would love for templates to be smarter. Give the option for if-then templates.
  • colleague tracking is annoying because it cannot specify which recipient opened the email if you sent to multiple colleagues.

Most Important Features

  • Tracking
  • Templates
  • Campaigns

Return on Investment

  • I don't have specific numbers, but I can tell you that it has increased our productivity overall as a team.

Alternatives Considered

Moosend

Other Software Used

Moosend

Yes to Yesware

Pros

  • Email open tracking.
  • Links in emails clicked.
  • Emails forwarded.

Cons

  • Integrations.

Most Important Features

  • Email open %.
  • Links clicked.

Return on Investment

  • It showed us if our message was resonating.
  • Efficacy of email cold calling.
  • Who was actually reading emails and how often.

Alternatives Considered

Groove

Other Software Used

ZoomInfo, Groove