#1 most frequent
United States of America
53.4%31 installations of 58
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and segmentation pertinent data via associated modules.
Categories & Use Cases
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Who Buys & Uses Yesmail360i
#2 most frequent
Japan
36.2%21 installations of 58
#3 most frequent
India
3.4%2 installations of 58
Great platform for all your email programs needs
Pros
- Solutions that increase cross-marketing communication between marketers to get more revenue
- This platform brings technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications
- This is achieved in the real-time technology, actionable analytics, and campaign planning & execution into a single platform
Cons
- Price
- Loyalty attribute
- Overwhelming for full service
Return on Investment
- Positive experience
It's easy to say "Yes" to YesMail
Pros
- CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
- The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
- The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
Cons
- The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
- The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
Return on Investment
- 70% of my former company's online web traffic was derived from email messages, so the reliability of the YesMail platform was paramount to our ability to achieve our business objectives.
Other Software Used
MailChimp, Constant Contact
YesMail - Not for the feint of heart
Pros
- Mid Automation Segmentation
- Blast Campaign Scheduling
- Intuitive Reporting & Custom Report requests
Cons
- The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
- A lot of common functionality has to be built in... Which costs extra
- Support isn't the best, they do respond but not at the speed I would like.
Return on Investment
- Automation Trees have increased ROI
- Scheduling Calendars have allowed for efficient cross-team coordination.
- Interface is hard to use for non tech savvy users. Makes transferring a program to new employees much more complicated.
Yesmail - not sexy but it gets the job done
Pros
- Targeting and segmentation
- Easy to create a campaign
- Decent reporting
Cons
- More proactive account management
- Every minor change requires a new SOW
- Would like more robust reporting, ability to export click maps, etc.
Return on Investment
- Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
- Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.
Yesmail Enterprise 7, The Positives Outweigh the Negatives after 5 Years of Use
Pros
- Large Enterprise email campaigns for Fortune 500 clients.
- Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
- Software is very easy to use and ramp up time was short.
Cons
- Software has some quirks that take a bit of getting used to and can require what I deem as "hacks" to make things work. In particular, I have had issues with localized versions of emails going out as UTF-8 and some related bugs with that.
- They do not seem very willing to work with small-medium business models that have forced us to utilize other email deployment platforms. We attempted to negotiate with them and drop our monthly volume from 100k emails down to something closer to 20k, or even go to a pay-per-use model. They were not willing to do any of that and basically said 100k is the minimum and the lowest price they could do was $1200 per month. Obviously, this did not work for us.
- Costs seem very high for consulting and whitelisting of new email domain setup.
- Reporting features are not user friendly and are a pain to use.
Return on Investment
- With a white listed domain, our clients are seeing 20-30% better deliverability rates.
- Once I was trained on the software, I have been able to increase my efficiency by at least 50% with deploying emails.
- Costs of the platform seem to be on par with other enterprise level service providers.
