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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Marigold Engage

    Score8 out of 10
    N/AMarigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A

    Yesmail360i

    Score7.9 out of 10
    N/AYes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
    Pricing
    Marigold EngageYesmail360i
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Marigold EngageYesmail360i
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Marigold EngageYesmail360i
    Considered Both Products
    Marigold
    Chose Marigold Engage
    Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
    Incentivized
    Yes Lifecycle Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Marigold EngageYesmail360i
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Marigold Engage and Yesmail360i
    Feature
    Marigold Engage
    -
    Ratings
    Yesmail360i
    9.9
    5 Ratings
    22% above category average
    WYSIWYG email editor00 Ratings9.95 Ratings
    Dynamic content00 Ratings9.93 Ratings
    Ability to test dynamic content00 Ratings9.93 Ratings
    Landing pages00 Ratings9.82 Ratings
    A/B testing00 Ratings9.94 Ratings
    Mobile optimization00 Ratings9.93 Ratings
    Email deliverability reporting00 Ratings10.03 Ratings
    List management00 Ratings9.94 Ratings
    Triggered drip sequences00 Ratings9.93 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Marigold Engage and Yesmail360i
    Feature
    Marigold Engage
    -
    Ratings
    Yesmail360i
    9.9
    4 Ratings
    25% above category average
    Dashboards00 Ratings9.94 Ratings
    Standard reports00 Ratings9.94 Ratings
    Custom reports00 Ratings9.94 Ratings
    User Ratings
    Marigold EngageYesmail360i
    Likelihood to Recommend
    8.8
    (2 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.9
    (4 ratings)
    Usability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Marigold EngageYesmail360i
    Likelihood to Recommend
    Marigold
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
    Incentivized
    Read full review
    Pros
    Marigold
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • Large Enterprise email campaigns for Fortune 500 clients.
    • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
    • Software is very easy to use and ramp up time was short.
    Read full review
    Cons
    Marigold
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
    • A lot of common functionality has to be built in... Which costs extra
    • Support isn't the best, they do respond but not at the speed I would like.
    Incentivized
    Read full review
    Likelihood to Renew
    Marigold
    No answers on this topic
    Yes Lifecycle Marketing
    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review
    Usability
    Marigold
    No answers on this topic
    Yes Lifecycle Marketing
    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review
    Support Rating
    Marigold
    No answers on this topic
    Yes Lifecycle Marketing
    Very easy to get a hold of an actual person and quick responses.
    Read full review
    Alternatives Considered
    Marigold
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Incentivized
    Read full review
    Return on Investment
    Marigold
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review
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