#1 most frequent
United States of America
53.4%31 installations of 58
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and segmentation pertinent data via associated modules.
Categories & Use Cases
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Who Buys & Uses Yesmail360i
#2 most frequent
Japan
36.2%21 installations of 58
#3 most frequent
India
3.4%2 installations of 58
