Xinet

Xinet is used to house our creative assets (Adobe). It is available to the entire company, but it is primarily accessed by our creative and production departments to store, manage, and share these assets. Additionally, Xinet is the tool we use to track the usage rights of our assets and to ensure that rights-managed assets are renewed or archived so that we are compliant with the usage agreements associated with these assets.

As a legacy DAM system, Xinet is great. But historically they have been slow to develop new features and they have allowed their competitors to take the lead with more modern features like video and digital/social support and more intuitive interfaces. It seems that most DAM companies have a cloud-first view on their storage, while Xinet, which emerged from on-premises servers, has only recently begun to move into that space. That said, Xinet is a niche product perfect for anyone needing to manage large, still photoshoots and rights-managed assets, and then share them with large teams since it is not based on a per-user pricing structure.

Our central art and external development team uses Xinet for sharing art assets between studios and vendors. It allows our internal teams to post files to local network drives and have them picked up by external artists around the world.

Xinet is great for print marketing users that have a lot of copy in their artwork. Xinet is not especially useful for 3D artwork production.

Xinet is used as a way to manage assets and is used across the whole organization. It addresses the problem of having many assets and being able to organize, categorize, find assets in a fast, user-friendly way.

Xinet is suited for companies with a large amount of digital assets that need to be organized effectively.

The last agency I worked at used Xinet to manage client assets (images and video) and clients, partners, and employees were able to access these assets through an online database, which we also managed.

Xinet is appropriate if you are working with multiple clients and partners, and with a high number assets that require certain security measures on individual assets. It would probably be less appropriate to use for a smaller company that handles more manageable assets and that doesn't have the staff available to man a program like Xinet.