TrustRadius: an HG Insights company

X Ads

Score6.2 out of 10

161 Reviews and Ratings

Get a Demo

What is X Ads?

Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Categories & Use Cases

Reviews

What users are saying about X Ads.
View all reviews

Twitter Ads - Increase ROI and Meet Marketing Goals

Incentivized
Sydney LovegroveView profile
Marketing Specialist in Marketing at Pillen Family Farms (1001-5000 employees employees)

Use Cases and Deployment Scope

Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.

Pros

  • User Interface, Easy to Understand.
  • Audience Targeting.
  • Campaign Setup.

Cons

  • More Detailed Analytics.
  • Additional Filter Options.
  • Additional Targeting Options.

Most Important Features

  • Cost Effective.
  • Geographical Targeting.
  • Easy to Use.

Return on Investment

  • Increased Brand Awareness.
  • Increased Reach.
  • Traffic to Website.

Alternatives Considered

Facebook for Business and LinkedIn Marketing Solutions

Other Software Used

Adobe PhotoShop, Adobe InDesign, WordPress

Perfect for user targeting.

Incentivized
Olabintan Adenike ShoroView profile
Customer Service Representative in Customer Service at Union Bank (5001-10,000 employees employees)

Pros

  • Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
  • Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
  • Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.

Cons

  • Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
  • Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
  • Exporting ad. data: It is very difficult to export ad. data via Twitter.

Return on Investment

  • Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
  • Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
  • Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.

Twitter Ads is Great for Local Ads

Incentivized
Matthew BernsteinView profile
Account Executive in Marketing at Intersection Co. (501-1000 employees employees)

Pros

  • Campaign templates make it very easy to use
  • Several ways to define an audience, based on different parameters
  • Ability to retarget audiences

Cons

  • Spam accounts could make up a large portion of the impressions received
  • Intertwining with content, there is the ability for people to miss your message
  • Negative connotation of social media in the "Fake News" era

Return on Investment

  • Increased leads from people exposed to ads
  • Increased brand recognition in areas of a city where we utilize Twitter ads
  • Additional touchpoints for existing clients/client interaction

Alternatives Considered

Facebook for Business

Twitter Ads for B2B and B2C advertising

Incentivized
Tegan JennerView profile
Senior Data Analyst in Social Media at Helen & Gertrude (11-50 employees employees)

Pros

  • Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
  • Clean Design
  • Nice Visuals

Cons

  • It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
  • Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
  • Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.

Return on Investment

  • Twitter Ads was able to drive large site traffic levels at low cost.
  • Twitter is able to drive impressions at extremely low CPMs compared to other social channels

Alternatives Considered

Facebook for Business, Google Analytics and Google Data Studio

Twitter Ads - perfect for targeting young people and businesses.

Incentivized
Anthonia AvehView profile
Customer Service Analyst in Customer Service at The-Artery (1001-5000 employees employees)

Pros

  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.

Cons

  • The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
  • The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
  • Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.

Return on Investment

  • Twitter ads have allowed us be as cost effective as possible with our marketing budget.
  • With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
  • We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.