X Ads Reviews and Ratings

Rating: 6.2 out of 10

Score

6.2 out of 10

Community insights

TrustRadius Insights for X Ads are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.

In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.

The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.

Reviews

36 Reviews

Reach your niche audience

Rating: 8 out of 10

Incentivized

December 24, 2021

Use Cases and Deployment Scope

We use Twitter Ads to target a wider and younger demographic. It helps us reach a fast-paced audience as well as some older professionals in the industry looking to invest.

Pros

Reaches young audience members.
Reaches older audience members.
Reaches investors.

Cons

User interface has improved but needs to be improved to meet other social platforms.

Likelihood to Recommend

Twitter Ads tend to be geared towards a younger audience and the popularity of the platform seems to be deteriorating. If you are trying to reach a younger demographic it is beneficial, but it is harder to reach a more mature audience as they do not use the platform.

Verified User

Administrator in Customer Service (51-200 employees)

Vetted Review

2 years of experience

Twitter Ads - Great for Business

Rating: 8 out of 10

Incentivized

December 23, 2021

Use Cases and Deployment Scope

We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix within the social media channel. It has helped increase our client's follower count and drive sales.

Pros

Ad products
Targeting
Turn-key activation

Cons

More sales-based ads
More 1P data integration
Customer service

Likelihood to Recommend

If you have limited time and want to get a campaign up quickly, Twitter ads are easy to use. You can expose your brand to tons of users and keep in conversations around various topics. The video capabilities are getting better on the platform as well with lots of program integrations.

Verified User

Director in Marketing (5001-10,000 employees)

Vetted Review

6 years of experience

I wish for better audience targeting

Rating: 7 out of 10

Incentivized

December 2, 2021

Use Cases and Deployment Scope

We use Twitter ads to reach new audiences and broaden our customer base through advertising and increase traffic to our website. It is a complement to other social media and googles ads advertising that we're performing. It has helpful features that allow [targeting] the audience you need and create sponsored posts.

Pros

Niche targeting
Daily budgets and control of spending
Good user interface that makes it helpful to understand how to set up

Cons

Audience filtering can be improved
The way ads display may be mistaken for other tweets and not acknowledged
Improve on the AI side to assist with setting up the ads

Likelihood to Recommend

I find that the majority of the audience is younger people. So, it is a more suited platform if you're targeting the younger generation. However, I find that other platforms are taking over the market right now and Twitter is starting to fade from the forefront. I would not do video advertising on Twitter. I would rather use competitor platforms.

Verified User

Employee in Marketing (1-10 employees)

Vetted Review

5 years of experience

Twitter Ads - Increase ROI and Meet Marketing Goals

Rating: 7 out of 10

Incentivized

November 30, 2021

Use Cases and Deployment Scope

Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.

Pros

User Interface, Easy to Understand.
Audience Targeting.
Campaign Setup.

Cons

More Detailed Analytics.
Additional Filter Options.
Additional Targeting Options.

Likelihood to Recommend

Twitter Ads can be very beneficial for businesses if used effectively. Whether it is to increase reach, brand awareness, conversions, and leads, a Twitter Ad campaign can do it! It is important, however, to always understand your audience and what your audience is specifically on Twitter. Ultimately, I think your platform audience, main customer base, and campaign goal all weigh into if Twitter Ads is a good option for you/your business.

Sydney Lovegrove

Marketing Specialist in Marketing at Pillen Family Farms (1001-5000 employees)

Vetted Review

1 year of experience

View profile

A good software that reaches young demographics but with a limited feature set

Rating: 6 out of 10

Incentivized

November 25, 2021

Use Cases and Deployment Scope

We use Twitter Ads to Target ads primarily for younger demographics in order to generate sales

Pros

Targets younger demographics best
Easy to use platform
Mobile site to manage ads that is straight forward

Cons

Too expensive
Lack of customization when using mobile version of Twitter ads
No flexibility in location limited to just zipcodes

Likelihood to Recommend

Twitter Ads is bar none the most effective tool out of all the social media platforms to target younger demographics, the issue is that it is also the most expensive out of all of them. It's well suited to an environment where the user or company does not need to customize too much and kind of set it and forget it.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

2 years of experience

Good and effective self-serve ad platform

Rating: 8 out of 10

Incentivized

May 24, 2021

Use Cases and Deployment Scope

We [have used] Twitter Ads [over] the last 6 months for brand awareness and to drive traffic to the site.

Pros

Friendly UI, easy to understand even for non-professionals
Great audience targeting functionality
Granular analytics

Cons

It was difficult to find out how to make a creative first time
I wish the filters work better and be more thoughtful
The ad campaigns pacing isn't always even (sometimes daily budget, especially if it isn't very high, can be served in few minutes no matter you selected even or accelerated delivery)

Likelihood to Recommend

[Twitter Ads] is a very good self-serve ad platform overall, where you can easily run and manage your ads or promoted posts.

Verified User

Analyst in Marketing (11-50 employees)

Vetted Review

1 year of experience

Twitter Ads

Rating: 8 out of 10

Incentivized

April 28, 2020

Use Cases and Deployment Scope

Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, lead generation, etc. Twitter Ads are used pretty much across the whole organization. Twitter Ads help to build brand value, helps in user acquisition along with retention, and thus drives revenue for the organization.

Pros

Tremendous reach
Narrowed targeting
High intent users

Cons

Creative/Headline reporting
Simplified targeting
Budgeting

Likelihood to Recommend

Twitter Ads are best suited to generate a tremendous amount of revenue with a good Return on Investment. This is because the user targeting in Twitter Ads is basis the interest/activity of the user on the platform and hence the acquired user is high intent user and usually ends up giving revenue to the organization.

Verified User

Project Manager in Marketing (10,001+ employees)

Vetted Review

1 year of experience

What Twitter Ads has done for me

Rating: 6 out of 10

Incentivized

March 20, 2020

Use Cases and Deployment Scope

Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for Twitter approval and then it will be an official ad. It expands our reach for customers on twitter to find our target market. It helps in our overall marketing strategy for social media.

Pros

Helps set daily budgets.
Narrows down target market.
Helps boost our retweets.

Cons

Targets to random people at times.
They come off as any other tweet.
They're not noticeable enough.

Likelihood to Recommend

Twitter ads are good for company usage. Many people on Twitter randomly promote tweets which leave less room for us companies to be on people's feed. Also, promotions don't end up on peoples feed's a lot, only one or none show up. It is good for bigger companies that don't need to have ads because they already have a lot of followers.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

1 year of experience

Good platform but not the first I would leverage

Rating: 7 out of 10

Incentivized

February 5, 2019

Use Cases and Deployment Scope

We leverage Twitter Ads to reach a B2B audience in order to build brand awareness and drive top of funnel traffic to our website. We also leverage custom audiences and remarketing throughout the funnel.

Pros

High level of audience engagement when targeted appropriately.
Good blend of targeting tactics.
Intuitive interface for building and launching campaigns.

Cons

Need more in-depth targeting options.
Would be great to allow better targeting around demo and firmographics.
More transparency around cost and factors influencing CPC.

Likelihood to Recommend

Twitter is suited for the top and middle funnel campaigns in a B2B context. If your audience is active on the platform, it will be easier to drive results.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

5 years of experience

Twitter Ads Aren't Enough Bang for Your Buck

Rating: 6 out of 10

Incentivized

December 26, 2018

Use Cases and Deployment Scope

Twitter Ads was used across the whole organization to drive traffic to the website.

Pros

Ease of ad creation
Simplicity of audience targeting

Cons

Not very detailed analytics
Limited ad placement options

Likelihood to Recommend

If your target audience is heavy Twitter users, then Twitter Ads are a good option. However, without an existing audience base, it is difficult to target ads properly or drive enough results (i.e. clicks) to make spending money on Twitter Ads a good bang for your buck.

Chloe Sayers

Billing Specialist in Finance and Accounting at 15Five (51-200 employees)

Vetted Review

2 years of experience

View profile

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