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Wufoo

Score9 out of 10

119 Reviews and Ratings

What is Wufoo?

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

Categories & Use Cases

Top Performing Features

  • Response tracking

    Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

    Category average: 8.7

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.9

  • Standard reports

    Includes canned reports that allow users to generate and share accurate survey results.

    Category average: 8.2

Areas for Improvement

  • Vendor-offered crowdsourcing

    Vendor offers access to an audience or panel of respondents.

    Category average: 8.1

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.1

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 8.5

Wufoo - Silly Name, Great Product!

Pros

  • Wufoo creates neat and user-friendly online forms.
  • Wufoo helps us effectively gather data from our constituents.
  • Wufoo helps us implement our annual events.

Cons

  • Wufoo could improve their design options.
  • Wufoo could perhaps explain their name better (maybe a tagline?).

Return on Investment

  • Wufoo has helped us maintain morale among our staff by effectively keeping track of vacation time and time-off requests.
  • Wufoo has helped us implement conferences every year, in which we have seen an increase of attendees.

Alternatives Considered

Formstack Forms and Church Community Builder

Other Software Used

Todoist: To-Do List & Task Manager, Google Drive, Church Community Builder, Proclaim

Usability

Wufoo - Funny name but it makes forms easy and professional

Pros

  • Very user-friendly. I think a 10-year-old can create a form with ease. That's how simple it is.
  • Customer service is very prompt. I've never had any issue with being assisted.

Cons

  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.

Return on Investment

  • User-friendly.
  • Customizable.

Other Software Used

Trello, Zello for Work, EmailMeForm

Wufoo: Budget-friendly, flexible forms

Pros

  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.

Cons

  • Visual / Design: The visual UX is kind of boxy and very basic. It feels a little like typewriter on plain type paper. (You can customize the form with custom HTML, but for our applications, it's not worth hiring a designer for that.)
  • Composing the form / form builder: Sometimes the user navigation & guidance in selection isn't so straightforward. You can figure it out, but it might take you a trial and miss to get exactly the option that you're looking for.
  • There's a way for you to redirect your form and create conditional paths for users that move through your form - but this area is separated from the form building area itself, so it's easy to create a form and then miss this part of the form building (you have to look for it, and you have to be diligent about checking this in process as you edit your form.)

Return on Investment

  • Positive for us: This software has saved us many, many hours and helped us systemize our business.
  • Positive for our clients: This software has saved THEM many, many hours and helped us better understand their audiences or demographics when we wanted to know more.

Alternatives Considered

Typeform and Google Forms

Other Software Used

GoDaddy, Bluehost, Weebly

Usability

Great easy-to-use survey tool

Pros

  • Easy of use
  • Rich feature set

Cons

  • The interface looks old and is not update for some time (apart from the new home page)
  • Themes are lucking complex customizations (still they are very easy to use)

Return on Investment

  • It provides an easy, fast, and cheap way to perform surveys

Alternatives Considered

SurveyMonkey

Other Software Used

Jira Software, Firebase, Moosend, ActiveCampaign

Wufoo is always a solid choice for freemium and low-cost forms

Pros

  • Great pricing
  • Extensive list of native integrations

Cons

  • Wish there was more customizability with how the form looks embedded on a website.
  • Wish there was better onboarding or a smaller learning curve for more advanced customizations.

Return on Investment

  • Making it easy, quick (and sometimes free) to build a form or two when otherwise we'd need expensive development.
  • Keeps the flow of information in our important systems updated immediately, keeping our marketing process efficient.

Alternatives Considered

Typeform, Zoho Forms and JotForm

Other Software Used

JotForm, Zoho Forms, Typeform