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WordTracker

Score7.5 out of 10

15 Reviews and Ratings

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What is WordTracker?

Categories & Use Cases

Key Features

Learn about the best (and worst!) features WordTracker has to offer, as determined by TrustRadius' reviewers.
Based on 15 ratings of WordTracker's features
View all features

Top Performing Features

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

Reviews

What users are saying about WordTracker.
View all reviews

A nice simple KW tool that works.

Incentivized
Steven LaffView profile
Principal in Corporate at A Far Site Better LLC (1-10 employees employees)

Pros

  • Easy to use.
  • Nice interface.
  • Reliable.

Cons

  • I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.

Return on Investment

  • It has been positive because it is easy to use and I get no push-back and virtually no training is required for anyone to use it. That is what makes it very valuable.

Alternatives Considered

Semrush

Other Software Used

Clearscope, Semrush

WordTracker Works for Keyword Research & Stands the Test of Time IMO

Incentivized
Elise Phillips
SEO/ Creative Manager in Marketing at Zymphony Technology Solutions (11-50 employees employees)

Pros

  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Cons

  • Cumulative month data or seasonal data would be appreciated.

Return on Investment

  • This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.

A Recent Grad's Wordtracker Review

Incentivized
Claire HawkesView profile
Integrated Marketing Communications Manager in Marketing at Storymix Media (1-10 employees employees)

Pros

  • Keyword research to find the perfect phrases with low competition and high impression rate
  • Keeping up with trending topics in any industry field
  • Giving new ideas on longtail keyword phrases to target or utilize on your blog

Cons

  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase

Return on Investment

  • Better customer service (WordTracker helps guide the SEO in our FAQ section)
  • Pulls lots of traffic to our editorial blog content
  • Increased employee efficiency in writing the content that has the most impact

Optimizing with WordTracker

Bailie Losleben
Marketing Consultant in Marketing at Heinz Marketing Inc (1-10 employees employees)

Pros

  • WordTracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
  • WordTracker provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
  • WordTracker will save your work so you can pick up where you left off- which can be very convenient

Cons

  • A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
  • For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
  • Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.

Return on Investment

  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through

Two thumbs up for WordTracker

Maddie Silver
Digital Marketing Guru in Marketing at EyeWon (51-200 employees employees)

Pros

  • Keyword research for SEO and SEM
  • Keyword gap analysis
  • Multi source keyword research

Cons

  • UI
  • Data storage. Yes it would be nice to query all data which has ever entered your system.
  • Smarter query system

Return on Investment

  • Fast way to get data = less time wasted time
  • Lots of accurate data
  • Cost effective for teams