WordTracker Professional, Scientific, and Technical Services Reviews & Insights

Score7.5 out of 10

15 Reviews and Ratings

Community insights

TrustRadius Insights for WordTracker are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.

In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.

Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.

The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.

Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.

WordTracker Reviews

2 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising1

WordTracker Works for Keyword Research & Stands the Test of Time IMO

Rating: 10 out of 10

Incentivized

September 4, 2015

Use Cases and Deployment Scope

Our entire SEO Department uses WordTracker daily and we find it an indispensable tool in our company. It supports our client strategy and is used for much of our SEO research. WordTracker is essential in determining ground-level keyword statistics such as search volume and level of competition and offers a very helpful Keyword Effectiveness Index (KEI) figure.

Pros

Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Cons

Cumulative month data or seasonal data would be appreciated.

Likelihood to Recommend

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool.

Elise Phillips

SEO/ Creative Manager in Marketing at Zymphony Technology Solutions (Information Technology and Services, 11-50 employees)

Vetted Review

Two thumbs up for WordTracker

Rating: 9 out of 10

May 6, 2014

Use Cases and Deployment Scope

Wordtracker gives me insight into what is going on, since Google has limited it data transparency.

Wordtracker allows us to:
1. Build keyword sets.
2. Expand existing keyword sets & do gap analysis
3. Insight into multiple data sources.

Best of all, they allow us to export large volumes of data to be analyzed in excel. It is nice that their data is updated all the time.

Pros

Keyword research for SEO and SEM
Keyword gap analysis
Multi source keyword research

Cons

UI
Data storage. Yes it would be nice to query all data which has ever entered your system.
Smarter query system

Likelihood to Recommend

Good bang for the buck.
Access to nice data sets
Good for SEO and SEO / Paid Search / PPC
Great for all groups of all sizes.
Easy to export data.
It gives you data which Google used to give you.

Not so good for local search, uber specific categories, or international search. Since the data is 30 days old, it is not good for instant search campaigns, but is great for SEO and long tail SEM

Maddie Silver

Digital Marketing Guru in Marketing at EyeWon (Marketing and Advertising, 51-200 employees)

Vetted Review

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