We use WooCommerce on our brand websites as a highly affordable and flexible e-commerce tool. We are specifically utilizing add-ons such as min/max quantities, quantity increments, and the ability to easily display total/each pricing with quantity breaks. Some of these features have recently been added to the base WooCommerce, which is great. It is easy to integrate with payment and shipping solutions, and easy for team members to use.
Pros
Flexibility with addons and customization.
Integrations with shipping, payments, email.
Clean, intuitive interface.
Cons
Base shipping time estimate integration.
Sometimes, slow or redundant information.
An easier way to download PDF invoices/receipts.
Likelihood to Recommend
Perfect for growing companies with a small team. It is very affordable. It sometimes has bugs and lacks premium support options. Management of customer groups (e.g., for preferred pricing, incentives, marketing) is cumbersome and difficult to implement efficiently.
VU
Verified User
Project Manager in Product Management (Consumer Goods company, 11-50 employees)
We use WooCommerce as our primary selling platform. The foundation of our business is built on the back of WooCommerce. WooCommerce provides us with the flexibility to scale our e-commerce operations and customize the customer experience. We're not "locked into" an ecosystem.
Pros
Scalability: whether you have 10 orders a day or 1,000, WooCommerce can handle them.
Flexible: If you want a unique, tailored shopping experience for your customers, WooCommerce can deliver that.
Cons
There appear to be core functionalities that are common on other shopping platforms that are not part of the core WooCommerce plugin. Thus, more plugins (which can lead to more conflicts) are required.
Likelihood to Recommend
If you're looking to solve a unique problem, WooCommerce likely has the toolkit to do so. Some of the plug-and-play shopping platforms are so rigid that you can't make them distinctive to your business needs.
VU
Verified User
Director in Marketing (Consumer Goods company, 11-50 employees)
WooCommerce was my main ecommerce host for many years for my online store. It worked very well for basic applications but became troublesome when customisation was needed
WooCommerce is a great fit for a plug and play type online store. However it's less suitable if you want to be more creative or constantly change the appearance of your website
VU
Verified User
C-Level Executive in Manufacturing (Consumer Goods company, 1-10 employees)
ok so we are using to create an website and list down the product in the website for the woo-commerce.
Store name is icraftyworld.com...it is an art and craft store located in mumbai based. woo commerce helps us to create an good and easy to use website for the almost free of cost.
Thank you woo commerce
Pros
product listing
ecommerce selling
inventory management
blogs writing
Cons
yes the customisarions are very less in woo commerce
like i wanted to setup different shiiping rate for different location i cant do that with woo commerce
Likelihood to Recommend
For multiple shipping location cash on delivery fee I cant set up...that's the functionality is missing in the woo commerce. Also product adding is very simple in woocommerce like listing the product adding the description and prices that part is very easy that i liked the most in woo commerce
We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level of options to customise the order such as size, colour, style. The platform is setup to link with our Stripe account which allows for instant payment processing.
Pros
Integration with payment gateways such as stripe, paypal and authorize.net
Sending automated emails to customers with order details and shipping updates
Providing order, product and customer analytics
Displaying multiple product types
Organising products into relevant categories
Setting up different tax bands for purchases from varying countries
Cons
Frontend customisation without coding knowledge
Customising automated emails
Improved checkout experience
Likelihood to Recommend
Woocommerce is a great ecommerce platform for big and small businesses. It provides everything needed to get started and if you have some developer experience or support it is also possible to customise the setup to tailor the configuration to specific business needs. Woocommerce can be suitable for small local stores or large multinational companies however I'd always recommend working with a developer on large stores
VU
Verified User
Manager in Marketing (Pharmaceuticals company, 51-200 employees)
We use it to sell a wide range of beauty products to retailers in the Netherlands & Belgium. In WooCommerce we mainly use the products functionality to add images, ingredient information and product information to give those retailers more information. Also we use the plugins to ActiveCampaign and HubSpot to connect purchase information to our marketing tools.
Pros
Clear overview of functionalities
Good user speed
Ability to connect to various plugins
Cons
Import functionality (keeps getting stuck)
Make it easier to select main image for products
Hard to use functionality of category (new categories are automatically hidden from users)
Likelihood to Recommend
Good to use to promote simple products to general users. Harder to use with different user groups/personalized discounts.
VU
Verified User
Project Manager in Marketing (Cosmetics company, 11-50 employees)
My company uses WooCommerce on our website shop for the shipping and e-commerce department. It is also used for holiday orders, which customers can place orders via our website for special holiday menus. We are a multi-unit operation and the ability to have customers order online for special menus was very important.
Pros
Search function for orders (name or email, or recipient name if shipped)
Easy to set up
Archive for old items
Cons
Glitches with order notifications (emailed to managers)
Inability to set up multiple live menus
Reporting is not robust
Likelihood to Recommend
Simple e-commerce website shop would be the best application here. Will not be the best option if you are changing offerings often, like special or holiday menus.
VU
Verified User
Director (Food & Beverages company, 201-500 employees)
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
Pros
WooCommerce is easy to use and integrate with any WordPress theme.
We can integrate any payment gateway to WooCommerce with easy steps.
WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
For a startup or small business company WooCommerce is best to use.
Cons
You need a lot of plugins for WooCommerce extra features.
WooCommerce slows down your page speed.
Likelihood to Recommend
For a long-term strategy, WooCommerce is the best platform for small or medium enterprises. If you want to start an online shop today, then install WordPress and install the WooCommerce plugin, and start selling your products across the globe.
WooCommerce is free to use.
WooCommerce supports every payment gateway including PayPal, Instamojo, Razorpay, Stripe.
Listing unlimited products to WooCommerce is free.
Add unlimited features to WooCommerce without paying for it.
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
Pros
I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
This tool helped to build up my online stores.
I am very much satisfied from its quality services.
Cons
It is limited to the integrations with other similar tools.
There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
Likelihood to Recommend
I will recommend this tool with great zest to all those companies who want to initiate their online selling stores. It is a universal platform that will equally benefit all the organizations for the selling as well for the marketing of their product. WooCommerce will definitely add value to your business.
As an engineer I am always looking for solutions and and platforms to be used in different applications. As a really long-time ecommerce expert, I started with WooCommerce back in 2011/2012, as I usually reject hosted applications, because you completely lost the control or the freedom on the core, and the ability to set up your resources the best way your current platform handles them. I loved WooCommerce since the beginning, because of the impressive array of built in features, their use of the traditional MySQL/PHP platform, its seamless integration with WordPress, and their ease of use and upgrade, along with the compatibility with a large number of templates, or your own custom one. I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
Pros
Shopping cart.
Payment gateways.
Email and bulk email.
Multiple store inventories.
Works with all WP Themes.
WordPress seamless integration.
Ease of use and maintain.
Scalability.
Localization.
Growing number of plugins.
Fast.
Different dashboards.
Back end analytics.
Marketing features.
Customization.
Cons
The GUI can be improved.
Better image handling.
Additional check out add ons.
Ability to customize geolocation.
The widgets are sometimes not performing.
Likelihood to Recommend
I love WooCommerce so much, as I use it on a daily basis along with WordPress, that I recommend it to everyone I know. The advantage of having control means most merchants can find it a bit overwhelming, because they prefer canned solutions like Shopify, BigCommerce, Volusion, etc. - all of them hosted solutions - but in terms of free and freemium plugins, WooCommerce wins hands down. As an engineer I am always thinking about new applications and improvements, and WooCommerce gives me all that, whatever I want to do it's fairly easy because there's always an existing plugin, I rarely have to write my own code. It doesn't have a steep learning curve, and this is a plus. Sometimes there are conflicts between plugins and support is limited, but if you want a free open source solution that can be escalated to something really robust, I think it's the answer.
