TrustRadius: an HG Insights company

WhatUsersDo

Score9.6 out of 10

4 Reviews and Ratings

What is WhatUsersDo?

WhatUsersDo by UserTesting is a platform that, according to the vendor, helps businesses gain insights into the experiences of their customers. It is designed to be suitable for organizations of all sizes, from small startups to large enterprises. The platform is utilized by professionals in various industries, including UX/UI designers, product managers, marketing professionals, customer experience managers, e-commerce companies, digital product teams, design teams, and executives.

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Categories & Use Cases

Great for more in depth testing of user journeys through your website

Pros

  • Very simple and easy to use interface
  • Offer recommended questions to ask, which is helpful for a first time user
  • You get much more user information than most other similar tools offer

Cons

  • Some reviewers can spend too little time on a test
  • Their audio box can sometimes hide features, like navigation bars
  • It would be useful to be able to specify in more detail the demographic you would like to test

Return on Investment

  • It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
  • We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
  • We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.

Alternatives Considered

UsabilityHub, Hotjar and Google Analytics

Other Software Used

Hotjar, UsabilityHub, Google Analytics