Great for more in depth testing of user journeys through your website
Pros
- Very simple and easy to use interface
- Offer recommended questions to ask, which is helpful for a first time user
- You get much more user information than most other similar tools offer
Cons
- Some reviewers can spend too little time on a test
- Their audio box can sometimes hide features, like navigation bars
- It would be useful to be able to specify in more detail the demographic you would like to test
Return on Investment
- It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
- We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
- We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
