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Webflow

Score8.6 out of 10

68 Reviews and Ratings

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What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Webflow has to offer, as determined by TrustRadius' reviewers.
Based on 68 ratings of Webflow's features
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Top Performing Features

  • WYSIWYG editor

    What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

    Category average: 7.9

  • Code quality / cleanliness

    Code generated by WYSIWYG editor is clean and validates according to W3C standards.

    Category average: 8.3

  • Admin section

    The admin page is easy to navigate and use.

    Category average: 7.9

Areas for Improvement

  • Internationalization / multi-language

    The software supports multiple languages, countries, currencies, etc.

    Category average: 7.7

  • Community / comment management

    Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.

    Category average: 7.4

  • Form generator

    Users can build website forms for visitors to fill out.

    Category average: 7.1

Reviews

What users are saying about Webflow.
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Platforms that lets you have a professional no-code design even with free version

Incentivized
Sanjana VakkundView profile
Werkstudentin in Engineering at Akkodis Edge Germany GmbH (51-200 employees employees)

Use Cases and Deployment Scope

I was once using Webflow in earlier organisation, then discontinued it, and I have started using it again, for my masters thesis project at Akkodis. I have incorporated various interesting tools including Webflow. There are a lot of new features like redesigned UI with simplified color palette, layout controls and I can also use site locales, country combos and translation workflows for the German language, which broadens the site reach.

Pros

  • Many free templates to get some ideas flowing
  • Multilingual support, like translation workflows
  • Flexibility with respect to editing with edit mode to build sites efficiently
  • Better control over layouts
  • Variety of simplified color palette

Cons

  • I would say the learning curve for people who used older UI is a little confusing because of many changes
  • Like i said, more control has brought more complexity and has no simpler menus
  • I read that the legacy editor will be deprecated by end of 2025 which will be replaced by new ones that may or may not be free

Return on Investment

  • I'm learning a professional grade tool that adds value to my profile and stands out
  • The free version restricts the growth, as only 2 static pages live and 20 to 25 posts, and the organisation has to invest to build it in the long term
  • Consumes time to learn and build, but then, if it's a free version, ROI is slower in comparison to other free platforms like WordPress

Usability

Alternatives Considered

Wordpress.com and Medium

Other Software Used

Wordpress.com, Medium

Easy lego-like no-code builder for websites

Incentivized
Ayushi D LalView profile
Founder/Webflow Developer in Information Technology at Cereal Club (1-10 employees employees)

Use Cases and Deployment Scope

We've used it to build websites and landing pages for clients, all without coding through its easy no-code lego-like setup ✨ It not only lets you build beautiful custom designs but also gives you an easy to add interaction setup. Thus making the desired output quicker for both the client and us.

Pros

  • Lego like blocks to build or develop custom designs.
  • Easy to connect interactions panel
  • Easy basic SEO setup

Cons

  • Webflow mobile App for on the go content edits
  • Ability to limit CMS variably across breakpoints
  • Advanced slider

Return on Investment

  • Has been our only source of income because of the presence of a huge market of clients who trust Webflow.

Usability

Alternatives Considered

Bubble.io and Softr

Other Software Used

Figma, Airtable

Best option for simple visual websites

Incentivized
William NuttView profile
Founder + Chief Strategist in Professional Services at Nutt Labs (1-10 employees employees)

Use Cases and Deployment Scope

Webflow is our primary tool for websites requiring more than a landing page and no direct integration with a database app like Airtable. We love its CMS features for our blog and selling digital products. It offers the perfect balance of a GUI and developer accommodations.

Pros

  • Websites focused on visuals rather than heavy technical functionality
  • Blog management
  • E-commerce for digital products

Cons

  • User management
  • Better organization of classes (styles)
  • More control of subscription sold as digital product

Return on Investment

  • It saves loads of time for website creations
  • It's among the most affordable options for e-commerce
  • Its hosting fees are reasonable given its breadth of features

Usability

Alternatives Considered

Framer and Carrd

Other Software Used

Notion, Airtable, Softr

Comprehensive but with a learning curve.

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I use Webflow to manage and upkeep the webpage for my organization. We previously used another service, but Webflow enabled more cohesive upkeep while reducing the need for double-entry of content. The CMS within the program allows me to make a change once, and it updates everywhere. It saves me a lot of time.

Pros

  • Saves time- because I don't have to do double entry of content.
  • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
  • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.

Cons

  • Not intuitive- I've used a lot of content systems, but this one had a huge learning curve.
  • Custom blocks don't allow for easy reusing across the site. I've accidentally changed content on other pages many times because I was trying to use a design element that was tied to something else.
  • Double not intuitive- it can be really challenging to find things.

Return on Investment

  • Better SEO so people find my page better organically.
  • Saving time for overworked staff.
  • A bit hard to use, so training interns to be able to do it isn't really a thing.

Usability

Alternatives Considered

WordPress

Other Software Used

Agility, Jotform

Webflow turns design concepts into functional websites in a breeze

Incentivized
Verified User
Consultant in Engineering (10,001+ employees employees)

Use Cases and Deployment Scope

We use Webflow as the website development platform for our client facing webpages. While Wordpress has been a mainstay, it leaves much to be desired: many design limitations, hosting hassles and plugins to work around. Webflow solves all of that for us in the same place. We use it for everything from standalone landing pages to CMS content.

Pros

  • Allows to output clean HTML code
  • CMS is easy to update content
  • Pixel perfect websites without much code

Cons

  • Mobile responsiveness requires manual breakpoint adjustments
  • Third-party plugins are limited when compared to Wordpress

Return on Investment

  • It has cut our web development time by more than half

Usability

Alternatives Considered

Framer and WordPress

Other Software Used

Framer, Webex Meetings

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