We use Webflow to design and host our website and to manage our content, forms and landing pages.
Pros
Easy website builder
Intuitive
Cons
The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
In my opinion, it's incredibly difficult to create tables in an article
You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
Website designs are not responsive we need to keep designing a separate mobile version
In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
Content editors need to keep logging in every time they add content
Likelihood to Recommend
I would only recommend Webflow to someone who wants to create a super simple website with a few pages. I absolutely would not recommend it to anyone who is looking to start a blog or write content because, in my opinion, it's just a nightmare, especially compared to other CMSs out there.
VU
Verified User
Employee in Marketing (Computer Software company, 11-50 employees)
We use Webflow as our CMS. We decided to redesign our website, which was previously built in PHP, so that the team could collaborate on the content creation and design. Webflow allows almost anyone to start creating a website, which was great for our time since we don't have any website developers in-house.
Pros
Drag and drop design.
Styling without the need of coding.
Optimize the backend for better performance.
Flexibility for layout design.
Cons
Though the knowledge hub is great, it would be great to know everything from the start, like libraries.
Support could improve. It is being able to ask specific questions to a CSM or something like that.
Likelihood to Recommend
I believe it's the best tool for website development. It's easy to learn and use, and it allows you to design whatever you want instead of sticking to more basic layouts.
VU
Verified User
Manager in Marketing (Computer Software company, 1-10 employees)
Webflow is what we use for our website designer and Content Management System. We use it to design and host our marketing website and company blog, allowing us to create a professional-looking website at scale without a lot of the typical headaches—like waiting on developers or needing advanced coding skills.
Pros
No code website builder
Allows for advanced design functionality, without needing to be a designer
Dynamic content and collections is great for scalability
Cons
Built-in technical SEO control is severely lacking
Sometimes limited by not allowing me to tweak code (e.g. like the HTML of a blog post)
Likelihood to Recommend
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.
We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.
We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
Pros
Easy to use and customize CMS.
Develop engaging CSS interactions and JavaScript animations visually.
Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Cons
The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Likelihood to Recommend
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.
The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
Pros
Templates are reasonably good.
Basic interaction is learned quickly by non technical people.
Broad industry support.
Cons
Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
Advanced functionality can be a challenge for even experienced users.
Likelihood to Recommend
Generally a good product, seriously let down by primitive approach to customer support.
