TrustRadius: an HG Insights company

Visual Visitor

Score9.1 out of 10

1 Reviews and Ratings

What is Visual Visitor?

Visual Visitor is a sales intelligence platform designed to assist sales and marketing teams in identifying and tracking website visitors, gathering contact information, and engaging with potential prospects. According to the vendor, the platform is suitable for businesses of all sizes, from small startups to large enterprises, and is utilized by sales and marketing professionals across various industries, including B2B companies, e-commerce businesses, and professional services firms.

Key Features

Website Visitor ID: Identify anonymous website visitors in real-time, view enriched contact and company data of visitors, and track visitor behavior and engagement on your site.

B2B Prospect Data: Access a robust database of company and contact information, reach out to the right person at the right time, and filter and score leads based on activity and firmographics.

Buyer Intent Data: Identify leads actively researching on third-party websites, understand which leads or prospects are ready to buy, and focus on high-value prospects based on their activity.

Email Tracking: Track outgoing emails for Gmail and Outlook, receive real-time notifications when emails are opened, and know the location, open date and time, and total opens of emails.

WebID + Person: Consent-based identification of the person visiting your website, access to over 40 data points about the visitor, and understanding of visitor interests, job function, and social media connections.

WebID + Employee: Identify employees and remote workers visiting your site, reach out to the right person at the right time, and access a contact database for faster engagement.

Contact Insights: Access a robust database of contact information, engage prospects faster with email integration, and capture and tag visitors who fill out a form.

Real-time Alerts: Receive real-time notifications when visitors are on your site, get critical information about your visitors via email, and never miss a prospect with the notification system.

Integrated Analytics: Gain insights from website visitor analytics, identify leads and understand their interests, and make data-driven decisions based on visitor behavior.

Lead Handling: Assign leads to the right salespeople at the right time, streamline lead management and follow-up processes, and increase efficiency and effectiveness in handling leads.

Top Performing Features

  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 6.2

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 7.9

  • Event tracking

    The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

    Category average: 8.1

Areas for Improvement

Absolutely Amazing

Use Cases and Deployment Scope

I use Visual Visitor to gather detailed visitor info and help build new leads

Pros

  • Nolan and the team have been super helpful as we have set up multiple accounts.
  • I am amazed at how easy it is to use
  • The accuracy and quality of the matches it provides for us.

Cons

  • I don't really have any negative feedback other than some of the reporting features could be more robust.

Return on Investment

  • Clients have seen up to 40% match rates
  • Lead acquisition has grown up to 10%

Usability