Viralheat (Discontinued)

Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays such a major role in the world today that we noticed it touched multiple departments and looked for a solution that spanned the different areas. Marketing and communications uses it for brand monitoring, messaging, and content. Sales uses Viralheat's lead identification feature to locate potential new leads. And customer success uses the tool to engage with our current and potential customers.

If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.

It is being used by the whole organization to track our social media analytics and impressions.

It is best suited for a company with at least some form of social media output. It's best to build up an online presence before purchasing this software.

We are using Viralheat across the marketing and product management teams. Viralheat is our primary tool for the following:

1. Aligning our social media calendar to our marketing themes and then
2. Managing the execution of our social media and content marketing calendars.

As a plus, we are monitoring brand sentiment with Viralheat as well.

Spend time understanding how the posts will actually work on each of the platforms you intend to use (e.g. Facebook, LinkedIn, Twitter). The posts behave differently depending on which platform you are posting to. In some cases, depending on your requirements, you may need to still post natively (you can still track the links with Viralheat).

Viralheat is used by the Social Media department. It helps manage multiple social media campaigns to allow better optimization along with drive better results.

The customer support is far superior than the competing products I have used in the past. This is something that is difficult to vet in the purchase cycle, but after using the competing software and Viralheat, Viralheat's customer service wins hands down. This software is easy to use and easier to set up than competing products. Also, once you are set up, the interface is intuitive, so you can get started sooner.

I use Viralheat for its monitoring capabilities. Part of my job is to provide KPIs to premier advertisers, product managers, execs, and marketing/sales teams. I monitor industry and brand specific keywords, trends, products, services, etc. to collect intelligence around performance - taking particular notice to any spikes in conversations, sentiment trends, etc. Viralheat provides strong analytics and allows me to bring insights back to any department I’m working with. Overall, Viralheat’s monitoring has helped us decide tactics to include, eliminate, or keep.

Viralheat is great for those who have to report back with hard numbers or proof backing a specific campaign or initiative. If this is important to you, make sure you ask to see examples for the monitoring and reporting features. Also, the amount of monitoring you do will impact your quote, so have that information in mind.

Our team used Viralheat for lead generation. We monitored key words specific to our brand, services, and competitors. Viralheat human intent technology marked potential leads which we were then able to export into our CRM system for sales follow up. This allowed us to tap into the social world for leads we might not have been aware of.

Viralheat is good for businesses with specific marketing, sales and support teams, as it allows social mentions to seamlessly get sent to the proper departments without getting lost in email threads. Be sure to ask how Viralheat would work with your specific business setup. It's helpful to ask for a custom demo.

I use Viralheat for research and collection of data. I monitor the news and keywords that I am interested in and use this to understand the new tools currently being used in the market, to help me do my job better

Viralheat is a great tool for larger businesses or companies with a really active social plan. It is likely out of price range for SMBs or those with smaller social efforts… unless they’re a legacy customer like me :)

Viralheat is used for two use cases - to manage company presence on Twitter, Facebook, G+, and YouTube as well as to monitor the space for feedback on our products. We create a technology that helps power our everyday electronic devices so it’s helpful when can identify honest feedback from customers.

Viralheat is a good overall tool. It offers the features we need as well as extra features that are nice to have though we don’t use them regularly. If you have more than one specific need on social (ex: management + monitoring), Viralheat is great.

We used Viralheat for publishing event promotions on our various social channels as well as brand and event monitoring. This included posting to our various social networks multiple times a day, listening for anyone mentioning our venue, or anyone talking about their experiences at one of our events.

If you're looking to do more in social, past single person teams - then I would absolutely recommend Viralheat. If you aren't scaling or not trying to have a strong social monitoring/management presence then you might want to consider a smaller social management suite.

We are working on building a new type of television streaming technology and wanted to see what people are saying in the market. We use Viralheat for its monitoring capabilities to locate conversations around our space and competitor products to gain insight on how they are being received. We use Viralheat to deliver the dev team with information they can use.

Viralheat is great for monitoring - whether you’re monitoring a product, service, space, or event. We had to monitor a handful of different things and we found that it was really easy to set up these topic profiles in Viralheat and access the data. I can’t speak to the publishing/engagement portion of the tool because we didn’t use it. Make sure to ask if Viralheat covers your basic needs and then ask them to suggest other features that might help.