Powering Social CRM and Customer Acquisition
Pros
- Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
- Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
- Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
- Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
- Specialized Social Index - Relevant to your competition and industry
- Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time
Cons
- Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.
Return on Investment
- Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
- Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
- Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.