Vero's greatest strength: Versatility (Outstanding customer support doesn't hurt either.)
Pros
- Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy.
- Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance.
- Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered.
- Their customer service is fantastic. Very responsive, thoughtful, and willing to help.
Cons
- While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
- The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
- While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Return on Investment
- The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
- Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
- While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Alternatives Considered
Mailchimp and Customer.io
Other Software Used
Slack, FullStory, Heap
